[ Email / Messaging Platforms ]Automate: Live
BR
Persado + Braze
Optimize copy across Braze Campaigns and Canvases. Email, push, in-app — every message gets Persado-scored variants with full attribution back to your Braze dashboard.
NativeDIPServiceChromeCreateOptimizeAutomate
Multi-channel
Email, push, in-app
Connected Content
Real-time variant fetch
Canvas-native
Drop into any journey step
[ What you get ]
Persado on Braze — by product
Create
- Email subject + body, push title + body, in-app headlines all generated to brand
- Audience-specific copy variants per Canvas step
Optimize
- Connected Content delivers Persado-scored variant per recipient
- Performance attributed via Currents — no manual tagging
Automate
- Operate Canvases without manual variant management
- Persado decides what to send and to whom inside Braze's orchestration
Channels supportedPushFull Email
[ Reference ]
All four ways to connect Persado
A reference for IT, procurement, and your CRM team. Each integration model has a different deployment profile.
NativeAvailable
Native Integration
Purpose-built connector with deep, two-way sync. Lowest lift to deploy, richest data exchange.
DIPAvailable
Data Integration Pipeline
Server-to-server API + file-based delivery. Works with any platform that supports webhooks, SFTP, or REST.
ServiceAvailable
Service-Delivered
Persado's solutions team manages the connection. No engineering work on your side.
ChromeAvailable
Chrome Extension
Optimize copy in-browser inside any web UI. Zero IT involvement, perfect for trials.
[ FAQ ]
Frequently asked
Does Connected Content add latency?
Persado's edge cache returns variants in under 100ms p99 — well within Braze's Connected Content timeout window.
Do we need Currents?
Recommended for attribution. Without Currents, performance attribution relies on conversion postbacks or a third-party warehouse.
[ Related ]
Other email / messaging platforms Persado connects to
Same category, same playbook.
[ Get Connected ]
See Persado live on Braze.
Walk through your Braze environment with our solutions team — and we'll map the fastest path to value.
