[ Customer Data Platforms ]Automate: Live

Persado + mParticle

Sync audience attributes and reporting into Persado for content optimization.

DIPOptimizeAutomate

Get a Demo mparticle.com ↗

way to connect

Live

Automation

SMS

Channels

[ What you get ]

Persado on mParticle — by product

Optimize

Pre-score variants before they ever ship through mParticle
Rationale, predicted performance, and audience fit available per variant

Automate

Persado decides what to send and to whom inside mParticle
Full audit trail and reversible decisions — your team stays in control

Channels supportedSMSIn-AppPushWeb PushWebFull Email

[ Reference ]

All four ways to connect Persado

A reference for IT, procurement, and your CRM team. Each integration model has a different deployment profile.

NativeNot for this platform

Native Integration

Purpose-built connector with deep, two-way sync. Lowest lift to deploy, richest data exchange.

DIPAvailable

Data Integration Pipeline

Server-to-server API + file-based delivery. Works with any platform that supports webhooks, SFTP, or REST.

ServiceNot for this platform

Service-Delivered

Persado's solutions team manages the connection. No engineering work on your side.

ChromeNot for this platform

Chrome Extension

Optimize copy in-browser inside any web UI. Zero IT involvement, perfect for trials.

[ FAQ ]

Frequently asked

How long does it take to go live with mParticle?

It depends on the path: native and Chrome are the fastest (days to a couple of weeks), DIP runs 4–6 weeks with your IT, and service-delivered is live on the first campaign cycle.

Does Persado touch our customer data?

Only the fields you explicitly map. PII can stay in mParticle — Persado works against tokenized audience attributes and returns optimized content.

Which Persado products work with mParticle?

See the "What you get" section above — it lists exactly which of Create, Optimize, and Automate are available, with what each one does on this platform.

[ Related ]