[ For Silverton Bank · Working session May 15, 2026 ]

Brief to launched asset.
In hours, not weeks.

Hi Silverton — here's the 3-minute walkthrough we'd like you to watch before our session next Friday. It's the same demo we'll be opening the meeting with, so feel free to skip the rerun. Everything below the video is what we'll be ready to talk through live, in your context.

Create · POC walkthrough
Persado Create — Silverton Web Banner walkthrough
3 min · Silverton Bank · Web Banner
[ What you just saw ]

Three things that matter — and why this isn't another generic AI demo.

The middle of that video isn't content generation. It's what happens around it — the scoring, the diagnostic, the loop that gets sharper every time your team accepts a change.

01
Brief in

Five scored variants in one pass.

Drop a brief, a brand lockup, and reference assets. The Web Banner agent returns five variants, each scored on Compliance Risk, Performance Prediction, and Brand Alignment — calibrated against 847,000 similar campaigns.

02
Diagnose, edit, learn

The score isn't a black box.

Click into any line of copy. The agent surfaces alternatives — each with a delta score and rationale. Pick the one that lands. Every score recalculates on the spot, every accepted edit feeds back into the model.

03
Ready-to-ship out

Production-ready, not draft-ready.

Disclosures pulled from your library and embedded automatically. Pixel-perfect, brand-validated, compliance-cleared assets, output to the stack you already run — Workfront, your DAM, your ESP, your CRM.

[ The scoring story ]

The score is the output of a model with a 96% win rate against control.

Persado's knowledge model is trained on over a billion live customer interactions across 120,000 financial services campaigns. Each variant is calibrated against the subset that matches your exact product, type, segment, and channel — not the whole corpus.

0
Live customer interactions in the knowledge model
0
Similar campaigns calibrating each variant's score
Zero
Compliance incidents to date, across 8/10 largest U.S. banks
[ In the meeting ]

What we'll cover live, in your context.

The video is the warm-up. The session is where we put your data, your brand kit, and your channels into the system and see what comes out.

Your brief, in flight

Send us a current campaign brief in advance. We'll run it through Create on the call so you see your output, not Silverton's mortgage banner.

Compliance shape

UDAAP, TILA, your legal team's approved language library — how Create encodes them, where the audit trail lives, what review feels like vs. today.

Brand fidelity

Universal Brand Kit walk-through against your style guide. Where the system already has fluency, where we'd onboard.

Honest scope and pricing

Your channel mix, your campaign volume, what a 90-day pilot looks like. Directional pricing on the call; written proposal within 48 hours.

[ What changes ]

From weeks to hours. From rework to right-the-first-time.

The four dimensions that matter most for a creative-budget owner at a regulated lender, and what changes the day you move.

Traditional Production
Persado Create
Time to Market
6–8 weeks per campaign
Hours, not weeks
Compliance Check
Manual, end of process
Validated during generation, 20+ frameworks
Performance Signal
None until it's live
Predictive scoring pre-launch, 847K-campaign calibrated
Output Format
Drafts that need build
Coded, QA'd, source files, disclosures embedded
[ Frequently asked, before the call ]

Six questions you're probably going to ask anyway.

What's the time commitment if we move forward?
Onboarding to first production output is typically 4–6 weeks. The first two weeks are brand-kit encoding and compliance-library ingestion — work we drive, with a single point of contact on your side reviewing approvals. From week three, your team is in the product. By week six, you're shipping assets through Create alongside your existing pipeline. We don't ask you to rip-and-replace.
How does Create handle our existing brand voice and approved precedents?
We encode your style guide, tone profile, terminology rules, and a corpus of approved precedents into a Universal Brand Kit during onboarding. Every generated variant is validated against that kit at generation time, not as a post-production check. If your brand voice has multiple modes (premium, mass-market, retention, acquisition), we encode each one as a callable profile.
What does compliance review look like with our legal team in the loop?
Your legal team stays in the loop — but reviews shift from gating every variant to spot-checking the audit trail. Each asset ships with a per-variant compliance audit log: which framework rules fired, what was rewritten, who approved the alternative. Most of our clients see review time drop 90% within the first quarter. Zero compliance incidents across 8/10 largest U.S. banks to date.
How do we evaluate this without disrupting our agency relationships?
Most clients run a 90-day pilot on one channel and one campaign type — usually the highest-volume, most-templated work. The agency keeps the high-craft, brand-defining work; Create absorbs the repetitive production. By the end of the pilot, the conversation with your agency is informed by data, not anxiety. Several of our clients have re-scoped agency contracts upward toward strategy while compressing production spend.
What does pricing look like at our volume?
Directional answer: the per-asset cost is materially below your current creative-agency markup, and it's all-inclusive (copy, design, code, QA, source files, audit trail, disclosures). Specific pricing is volume-based and depends on your channel mix and campaign cadence. We'll walk through your numbers on the call and have a written proposal back to you within 48 hours of the session.
What would the first 30 days look like?
Week 1–2: brand kit and compliance library encoding, working session with your legal lead, agent configuration for your priority channel. Week 3: first end-to-end campaign through Create — shadowed by your team, owned by ours. Week 4: your team running the next campaign solo with us on stand-by. By day 30, you're producing through Create and have data on cycle time, compliance rework rate, and performance prediction calibration against your live results.
[ See you Friday ]
Ready to meet?
The session is on the calendar for May 15. If anything in the video sparked a question, send it ahead — we'll lead the meeting with it.
[ Working session · May 15, 2026 ]

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