[ Create ]

Brief to launched asset.
In hours, not weeks.

Submit a brief in any format. Persado Create returns scored, compliance-cleared, production-ready marketing assets — calibrated against your brand and millions of similar campaigns. Every channel. Every format.

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[ Inside Create ]

Built into every variant.

Brief in. Scored variants out.

Drop a brief, brand assets, and references. Create returns variants scored simultaneously on Compliance Risk, Performance Prediction, and Brand Alignment — calibrated against millions of similar campaigns in the same product, segment, and channel.

Every score is explainable.

Click any line of copy. The agent surfaces alternatives — each with a delta score, each with rationale. Pick the one that lands. Every score recalculates on the spot, and every accepted edit feeds the model.

Production-ready files, every variant.

Disclosures pulled from your library and embedded automatically. Pixel-perfect, brand-validated, compliance-cleared assets — coded, QA'd, and dropped into the stack you already run. Workfront, your DAM, your ESP, your CRM.

[ A new way to create ]

From weeks to hours. From rework to right-the-first-time.

The four dimensions that matter most for a creative-budget owner at a regulated lender, and how Create handles each.

Traditional production

With Persado Create

✕6–8 weeks per campaign. Brief to production-ready through a creative agency. Every campaign. Every time.

✓Hours, not weeks. Brief to scored, compliance-cleared variants in a single working session.

✕Compliance is a stage gate. Manual, end of process. Every revision restarts the clock and re-engages legal.

✓Compliance during generation, not after. 20+ frameworks plus your custom guidelines, validated as the variant is written.

✕No performance data until it's live. Concepts evaluated by taste, not signal. The first feedback loop is the market.

✓Predictive scoring pre-launch. Performance, compliance, and brand alignment, calibrated against 847K similar campaigns.

✕Drafts that need build. Final files, source files, trafficking sheets, QA — out-of-scope or extra-billed.

✓Ready-to-ship assets. Coded, QA'd, source files, disclosures embedded. Drops into your existing stack.

[ The scoring layer ]

Every variant scored against a model with a 96% win rate against control.

Persado's knowledge model is trained on over a billion live customer interactions across 120,000 financial services campaigns. Each variant is calibrated against the subset that matches the exact product, type, segment, and channel. Headline and CTA alone account for 56% of conversion variance for the average financial profile.

Live customer interactions in the knowledge model

Similar campaigns calibrating each variant's score

Zero

Compliance incidents to date, across 8/10 largest U.S. banks

[ Built for ]

Creative budget owners at regulated lenders.

If production cycles are measured in weeks and content volume keeps growing, Create pays for itself in the first quarter.

[ VP / Director · Creative ]

Reclaim agency hours.

Stop paying retainer for production work. Redirect agency budget to strategy, brand, and media — where it belongs.

[ Head of Brand ]

Brand fidelity at AI speed.

Voice, tone, approved precedents — encoded once and applied to every variant. Content sounds like the brand it serves.

[ CMO ]

Compliance objection, neutralized.

The compliance bottleneck is the reason most peers can't move on AI. Move first, with the only system built for the gate.

[ Frequently asked ]

The questions that come up most.

What format does the brief need to be in?

Any format works — Word, PDF, PowerPoint, even a Slack message. Create extracts campaign objectives, audience, offer, and compliance requirements automatically. A structured brief template is fine; an unstructured one is also fine.

What do we receive as deliverables?

Production-ready assets across any combination of channels: fully coded responsive HTML email (dark mode tested, Litmus QA'd), print-ready direct mail (PDF/X-1a, CMYK, variable data, dielines, InDesign source files), web banners (all IAB sizes, static and HTML5, trafficking sheets), and social ads (platform-native formats, character-optimized). Every asset includes a performance prediction score, compliance audit trail, brand alignment check, variant rationale, and source files.

How long does a typical campaign take from brief to delivery?

Standard turnaround is 3–5 business days from brief to production-ready assets — content generation, compliance validation, coding, QA, and source-file delivery included. Rush delivery is available for time-sensitive campaigns.

Does "production-ready" really mean we can deploy without additional work?

Yes. Email HTML is fully coded, responsive, dark-mode tested, and QA'd in Litmus. Direct mail includes print-ready files with CMYK profiles and dielines. Web banners are trafficking-ready with click tracking. Social ads are platform-native with character counts validated. Source files are included for everything.

Can Persado match our brand voice and tone guidelines?

Yes. During onboarding, brand voice, tone guidelines, terminology rules, and approved precedents are encoded into a Universal Brand Kit. Every generated variant is validated against the kit as it's written — every line, every variant. Content sounds like the brand it serves.

How does compliance validation actually work?

20+ regulatory frameworks (UDAAP, TILA, Reg Z, ECOA, CAN-SPAM, TCPA, state privacy) plus client-specific legal guidelines are encoded into the model. Compliance is validated during generation, not after. Each asset ships with a per-variant audit trail showing which framework rules fired and what was rewritten. Eight of the ten largest U.S. banks run Create in production, with zero compliance incidents to date.

[ Ready to see it on your data? ]

Get a Demo.

A working session built around your brief. Walk out with scored, compliance-cleared variants in your context.

Get a Demo Back to Persado Create

Brief to launched asset.In hours, not weeks.