[ Cost ]

Cut 75% of the cost. Keep the work that actually lifts the number.

Most of your content budget goes to coordination, re-briefs, and assets that never lift performance. Persado removes the work that doesn’t move the number.

  • 75% lower production cost vs. agency-led cycles
  • No retainer, no hourly burn — tied to outcomes
  • Variants scored before production spend, not after
  • Re-briefs eliminated by encoded brand and compliance rules

Get a 30-minute walkthrough

See how teams cut production cost without cutting the work that lifts the number.

75% lower production cost

Retainers, re-briefs, and losing variants in production go away. Only the work that lifts the number stays.

Tied to outcomes

No fixed monthly burn. Spend attaches to deployed lift — not seat-time, status meetings, or slide reviews.

Scored before spend

Every variant ranked against 120K+ campaigns before a dollar of media or production hits it. Losers never ship.

[ Inside the Asset ]

Every line item that didn’t move a KPI — gone.

What used to be the agency-led cost stack — retainers, hourly burn, re-briefs, throwaway variants — replaced by a single platform that costs only when work converts.

Tied to outcomes, not retainers

Spend attaches to deployed lift — not seat fees, hourly burn, or slide reviews on the meter.

Unlimited variants, scored

Generate as many variants as the test plan needs. Production cost only attaches to the ones that win.

Re-briefs eliminated

Encoded brand and compliance rules mean first-pass output is on-brief. The most expensive cycle in agency work disappears.

[ The Cost Delta ]

Where the savings actually come from — line by line.

Cost line
Agency-led
Persado
Agency retainer
Fixed monthly burn
Eliminated
Re-briefs per campaign
3–5
0
Variants produced for testing
4–6
Unlimited
Cost per deployment-ready asset
Heavy
A fraction
[ Where the math comes from ]

We took out the line items that never moved a KPI.

No agency retainer

Fixed monthly burn is replaced by spend tied to deployed performance — not seat-time and slide reviews.

No re-briefs

Brand voice, compliance, and channel specs are encoded once. The model produces on-brief by default — round-trip revisions disappear.

Scored before production spend

Every variant is performance-ranked against 120K+ campaigns before a dollar of media or production hits it. Losers never ship.

[ Proof ]

Receipts.

0
Lower Production Cost
0
Re-briefs per Campaign
0
Campaigns Scored Against
0
Largest U.S. Banks
[ See the Lift Live ]

See where the savings actually come from.

A 30-minute walkthrough of how regulated brands strip the line items that never moved a KPI.

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