woman looking at her phone while holding a cup of coffee
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What 9 in 10 Executives Want from a Digital Transformation

ByPersado Admin

If you had to guess the number one goal of business executives who invest in a digital transformation, what would you say? Operational efficiency? Business continuity? ROI? The answer, cited by 9 out of 10 executives, is customer centricity and personalization, according to research from Boston Consulting Group. In other words, 90% of business leaders…

people shopping in a retail establishment
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What’s Working for Retailers in 2021: Language Changes Since the Start of the Pandemic

ByPersado Admin

The words you use to engage customers matter. That’s why Persado is always measuring and gathering insights into how customers respond to the language we generate for brands. One major trend: just how much that language has changed for retailers during these strange pandemic times. The language of Attention was in. Then out. And now…

How Retailers can prepare for Customers
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The Path to Purchase: What Retailers Can Do to Make it Easier on Customers This Holiday Season

ByPersado Admin

The journey to purchase is not always a straight path, too many retail road bumps and unexpected detours can challenge even the most loyal customers. Keeping this in mind, how can merchants prepare now to keep their target consumers straight ahead on the path to purchase this holiday season? It’s time to think about AI….

Brand Authenticity: How To Show Up As Your True Self
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Brand Authenticity: How To Show Up As Your True Self

ByPersado Admin

The Covid-19 pandemic changed the way consumers, businesses, and everyone in between look at the world and evaluate the authenticity of brands. The health crisis pulled back the curtain on issues like social justice, environmental sustainability, and ethical business practices, causing consumers to align with authentic brands that walk their talk. With 90% of consumers…

Your Top Marketing Questions Answered on Apple’s New Privacy Policy
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Your Top Marketing Questions Answered on Apple’s New Privacy Policy

ByPersado Admin

Marketers can still engage their customers without relying on vast sources of third-party data. Start now to explore news ways to measure impact, rebalance the channel mix, and look to capture first-party data.  We’re hearing a lot of questions in the community about how to approach customer engagement strategies in the middle of these upheavals…

Five Reasons to Find Persado at CommerceNext 2021
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Five Reasons to Find Persado at CommerceNext 2021

ByPersado Admin

It has been almost two years since the CommerceNext Community has had the opportunity to meet in person. This September (the 28–29th), however, CommerceNext 2021 will take place live and in person in New York City. With over 80 speakers from top brands, like Walmart, Coach, Wayfair, JustFab, Everlane, E.L.F. Beauty, Tapestry, and Clorox, 42…

The Top Three Ways Retailers Can Connect with Customers this Holiday Season
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The Top Three Ways Retailers Can Connect with Customers this Holiday Season

ByPersado Admin

Want to make the upcoming holidays the best yet as a retailer? Start by connecting with your customers. With the average American estimated to spend more than $1K this holiday season, it’s vital to plan ahead in order to capture consumer dollars. But dollars alone won’t make this holiday season a success. Consumers are looking…

The Evolving Landscape of Customer Privacy in Retail
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The Evolving Landscape of Customer Privacy in Retail

ByPersado Admin

The Covid-19 pandemic may have slowed the world down, but the ever-evolving landscape of customer data privacy in retail only continued to accelerate. With more people working, shopping, browsing, and streaming from home in 2020, the average international internet traffic increased 48%. Additionally, some recent big moves in the marketing space are motivating retailers to…

Language Data in Action: RappiPay boosts customer acquisition with first-party data activated by Persado
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Language Data in Action: RappiPay boosts customer acquisition with first-party data activated by Persado

ByPersado Admin

Rappi took the world by storm beginning in 2015 with a strong focus on responding to customer needs and building innovative technology. Rappi expanded its financial services presence with the formation of RappiPay, a digital banking company with its sights set on revolutionizing digital banking services. The Challenge: Drive customer acquisition for a new credit…

Keys to a Successful Product Launch: Lessons From RappiPay
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Keys to a Successful Product Launch: Lessons From RappiPay

ByPersado Admin

How do you gain traction for a new product in a noisy market? As a fresh entrant in the digital financial services space, RappiPay was familiar with the challenge of attracting customers to an unknown brand. RappiPay had the particular goal of gaining traction for its digital-first products with customers who’d been underserved by traditional…