2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and What’s Next
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2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and What’s Next

ByEvan Blair

The CMO.com 2020 marketing trends outlined in December of last year no longer apply. Or do they?  Persado President Jason Heller and Adobe Vice President of Marketing and Customer Insights John Copeland collaborated to deliver a virtual and updated Adobe Summit session that adapted the five marketing trends they predicted for 2020 to the current…

The Changing Shape of the Banking Customer Journey During and After COVID-19
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The Changing Shape of the Banking Customer Journey During and After COVID-19

ByEvan Blair

The COVID-19 crisis is creating monumental challenges across the globe and across industries. Business leaders will need to navigate the day-to-day onslaught of new realities brought on by the COVID-19 crisis, as well as plan ahead for what the new business-as-usual paradigm will be. Financial services leaders will need to take a new approach to…

COVID-19 Language and Communication Resource Center
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COVID-19 Language and Communication Resource Center

ByEvan Blair

A collection of Persado’s data-guided insights into effective communication practices to help engage and connect with customers, employees and all stakeholders. (Updated April 3, 2020) First and foremost, the COVID-19 outbreak is a human crisis and that should be a first order principle guiding messaging. The outbreak is a fast changing and dynamic situation and people…

A Framework For the Communications Journey Ahead
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A Framework For the Communications Journey Ahead

ByEvan Blair

Five guiding principles and a framework to help companies thoughtfully navigate from crisis communications to the new normal. “We’re here for you.”  Of course, this is a critical message that by now most brands have communicated to their communities and one that we know to be effective and engaging based on running millions of language…

Data Dictionary of Technology and Marketing AI Terms
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Data Dictionary of Technology and Marketing AI Terms

ByEvan Blair

Speak data fluently. CMOs need to be skilled in the language of marketing technology, AI and customer data to deliver value.

JPMorgan Chase Expands Relationship with Persado
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JPMorgan Chase Expands Relationship with Persado

ByEvan Blair

For financial services firms, “personal service” in the digital age has meant delivering millions of personalized marketing messages across multiple channels, for products and services that include credit cards, bank accounts, loans, payments and more. How does a bank that serves nearly half of the entire U.S. population deliver personalized banking at scale? How does…

What Marketing Leaders, Influencers Think of AI
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What Marketing Leaders, Influencers Think of AI

ByEvan Blair

On a snowy mid-February night in New York City, top marketing execs from 17 leading business-to-consumer brands filled the five-story World of McIntosh Townhouse for an intimate dinner and thought-provoking conversation among their marketing peers and the Persado executive team to discuss the night’s topic “How AI is Ushering in a New Era of Creative…