The 2023 Persado Holiday Marketing Guide: How to Optimize Campaign Performance in the Era of Holiday Creep 
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The 2023 Persado Holiday Marketing Guide: How to Optimize Campaign Performance in the Era of Holiday Creep 

Is this the year that end-of-year holiday shopping returns to “normal”? By normal, we mean the predictable post-Thanksgiving kick off followed by weeks of robust spending on gifts, food, and decorations. Persado’s prediction? No—“normal” doesn’t exist anymore. Economic and social changes that were already underway before the pandemic have permanently transformed the holiday shopping season…

How to Leverage Generative AI Retail Strategies to Boost Year-End Revenue [Webinar Key Takeaways]
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How to Leverage Generative AI Retail Strategies to Boost Year-End Revenue [Webinar Key Takeaways]

Every retailer wants a robust fourth quarter and high profit during the holiday shopping season. To help you get it, Persado brought Vipul Vyas, Senior Vice President, Go-to-Market Strategy at Persado; and Assaf Baciu, COO and Co-Founder of Persado; together with guest speaker Sucharita Kodali, Vice President and Principal Analyst at Forrester. This webinar focused on Generative AI…

18 Best AI-Powered Marketing Tools for 2024 (By Use Case)
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18 Best AI-Powered Marketing Tools for 2024 (By Use Case)

This post was published on July 7, 2023 and updated on September 8, 2023.  AI-powered marketing tools are infinitely smarter than their predecessors. As digital marketing gets more and more competitive, brands need to utilize AI to stay ahead of the competition.   Traditional marketing tools use human-generated algorithms that tell machines what to do. But…