Generate more ROI from email marketing with Generative AI for email marketing capable of enhancing the performance of every campaign.
Online cart abandonment is a huge pain point for retailers. But, shoppers may not even get that far. That’s where add to cart rate comes in.
Partnerships are paramount to Persado. Learn how we use Snowflake Secure Data Sharing to bring GenAI into the hands of marketers.
Online cart abandonment is an enduring challenge for e-commerce brands. It results in staggering annual revenue losses of $18 billion. Although it’s commonly viewed as a missed sales opportunity, the ramifications of shopping cart abandonment extend far beyond immediate revenue loss. They include reduced return on investment (ROI) on marketing spend, loss of customer lifetime…
Persado is the #1 Generative AI Text Content Generation solution, according to CB Insights. More on this analysis and CB Insights AI Award.
Email marketing is about so much more than just open rates. Learn how Generative AI for email marketing subject lines drives conversions.
What is the experience economy? What does it mean for retailers? Find out how top retail brands can capitalize on it.
This post was published on July 7, 2023 and updated on September 8, 2023. AI-powered marketing tools are infinitely smarter than their predecessors. As digital marketing gets more and more competitive, brands need to utilize AI to stay ahead of the competition. Traditional marketing tools use human-generated algorithms that tell machines what to do. But…
Brands are always looking for new ways to connect with current and potential customers. Some brands have managed to go beyond just customer loyalty to create a fanatical following. We call these cult brands. What are cult brands? Cult brands are B2C companies with customers so passionate that they view their association with the brand…
Financial services firms were one of the first to be disrupted by the Internet and mobile platforms. Thus, it was one of the first to see technology-first financial services firms (fintechs) emerge to address customer pain points. High stock trading fees? eTrade solved that problem, and forced everyone to reassess the consumer stock trading revenue…