woman of color sitting in an office chair looking at her phone
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Drive Growth with First-Party Data and AI-Powered Language

ByPersado Admin

In the recent past, marketers focused on using cookies and third-party data to engage consumers. Third-party cookies continue to drive several online ads and targeted content, which created growth. However, collecting cookies and other third-party customer data is quickly becoming outdated. Major internet browsers, like Firefox and Safari, have already banned collecting this type of…

man and woman looking at a window display during the holiday season
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Navigate Supply Chain Pitfalls and Satisfy Your Consumers This Holiday Season

ByPersado Admin

Retailers are scrambling to meet demand, given supply chain pitfalls this holiday season. Whether it’s supplying the right amount of inventory or employing enough staff to deliver on consumer expectations, the holidays are bound to be a challenge yet again.  While sales are expected to increase year over year, the hoops that retailers must jump…

Woman of color listening during a business meeting
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3 Areas Where Language AI is Producing Business Returns

ByPersado Admin

Language AI adoption continues to rise as organizations across sectors pursue digital transformation in a context of pandemic disruption. Budgets reflect the growing interest. A global survey conducted by John Snow Labs shows NLP budgets increased: 60% of respondents say their budget for natural language processing — the official term for language AI — increased…

woman looking at her phone while holding a cup of coffee
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What 9 in 10 Executives Want from a Digital Transformation

ByPersado Admin

If you had to guess the number one goal of business executives who invest in a digital transformation, what would you say? Operational efficiency? Business continuity? ROI? The answer, cited by 9 out of 10 executives, is customer centricity and personalization, according to research from Boston Consulting Group. In other words, 90% of business leaders…

people shopping in a retail establishment
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What’s Working for Retailers in 2021: Language Changes Since the Start of the Pandemic

ByPersado Admin

The words you use to engage customers matter. That’s why Persado is always measuring and gathering insights into how customers respond to the language we generate for brands. One major trend: just how much that language has changed for retailers during these strange pandemic times. The language of Attention was in. Then out. And now…

How Retailers can prepare for Customers
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The Path to Purchase: What Retailers Can Do to Make it Easier on Customers This Holiday Season

ByPersado Admin

The journey to purchase is not always a straight path, too many retail road bumps and unexpected detours can challenge even the most loyal customers. Keeping this in mind, how can merchants prepare now to keep their target consumers straight ahead on the path to purchase this holiday season? It’s time to think about AI….

Brand Authenticity: How To Show Up As Your True Self
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Brand Authenticity: How To Show Up As Your True Self

ByPersado Admin

The Covid-19 pandemic changed the way consumers, businesses, and everyone in between look at the world and evaluate the authenticity of brands. The health crisis pulled back the curtain on issues like social justice, environmental sustainability, and ethical business practices, causing consumers to align with authentic brands that walk their talk. With 90% of consumers…

Your Top Marketing Questions Answered on Apple’s New Privacy Policy
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Your Top Marketing Questions Answered on Apple’s New Privacy Policy

ByPersado Admin

Marketers can still engage their customers without relying on vast sources of third-party data. Start now to explore news ways to measure impact, rebalance the channel mix, and look to capture first-party data.  We’re hearing a lot of questions in the community about how to approach customer engagement strategies in the middle of these upheavals…

The Top Three Ways Retailers Can Connect with Customers this Holiday Season
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The Top Three Ways Retailers Can Connect with Customers this Holiday Season

ByPersado Admin

Want to make the upcoming holidays the best yet as a retailer? Start by connecting with your customers. With the average American estimated to spend more than $1K this holiday season, it’s vital to plan ahead in order to capture consumer dollars. But dollars alone won’t make this holiday season a success. Consumers are looking…

The Evolving Landscape of Customer Privacy in Retail
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The Evolving Landscape of Customer Privacy in Retail

ByPersado Admin

The Covid-19 pandemic may have slowed the world down, but the ever-evolving landscape of customer data privacy in retail only continued to accelerate. With more people working, shopping, browsing, and streaming from home in 2020, the average international internet traffic increased 48%. Additionally, some recent big moves in the marketing space are motivating retailers to…