man and woman looking at a window display during the holiday season
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Navigate Supply Chain Pitfalls and Satisfy Your Consumers This Holiday Season

ByEvan Blair

Retailers are scrambling to meet demand, given supply chain pitfalls this holiday season. Whether it’s supplying the right amount of inventory or employing enough staff to deliver on consumer expectations, the holidays are bound to be a challenge yet again.  While sales are expected to increase year over year, the hoops that retailers must jump…

woman looking at her phone while holding a cup of coffee
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What 9 in 10 Executives Want from a Digital Transformation

ByEvan Blair

If you had to guess the number one goal of business executives who invest in a digital transformation, what would you say? Operational efficiency? Business continuity? ROI? The answer, cited by 9 out of 10 executives, is customer centricity and personalization, according to research from Boston Consulting Group. In other words, 90% of business leaders…

Brand Authenticity: How To Show Up As Your True Self
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Brand Authenticity: How To Show Up As Your True Self

ByEvan Blair

The Covid-19 pandemic changed the way consumers, businesses, and everyone in between look at the world and evaluate the authenticity of brands. The health crisis pulled back the curtain on issues like social justice, environmental sustainability, and ethical business practices, causing consumers to align with authentic brands that walk their talk. With 90% of consumers…

Does your brand want to unlock the value of personalization using customer data? Check out Persado’s webinar with Amperity.
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Does your brand want to unlock the value of personalization using customer data? Check out Persado’s webinar with Amperity.

ByEvan Blair

When it comes to customer engagement, it’s not the 80/20 rule that applies but the 90/20 rule — meaning that 90% of a company’s business comes from just 20% of its customers, according to an Accenture study. Most marketers would probably look at that metric and think, Seriously? I’m only engaging 20% of my customers?…

Privacy is (finally) taking centre stage
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Privacy is (finally) taking centre stage

ByEvan Blair

Privacy has been a hot topic for over a decade now. From the e-Privacy Directive (aka the ‘cookie law’) to GDPR and CCPA, privacy laws have come into effect mostly as a reactive measure to bad practices. It was scandals like Cambridge Analytica that made the public aware of how their data were being shared…

AI in Creativity Removes the Blindspot in Marketing
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AI in Creativity Removes the Blindspot in Marketing

ByEvan Blair

Marketers express confidence in creative’s ability to drive results, but they also want ways to prove it, according to Persado’s AI in Creativity survey. Unlike other areas of marketing, such as targeting and segmentation, promotions, and pricing, there’s really not the accountability and data-driven approach for marketing creative as there is in other areas. “Creative…

view of Earth from space
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On Earth Day, Words Matter When Considering a Warming Planet

ByEvan Blair

By Schuyler Rooth, Senior Manager, Content Intelligence It’s not climate change but rather a climate emergency. That’s the consensus from more than 13,000 scientists, signatories to a report published in January 2021, which documents the myriad adverse effects of a planet warming due to human activity. Now, a global journalism initiative called Covering Climate Now…

Deliver on Key Characteristics of an Agile Customer Experience Technology Stack
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Deliver on Key Characteristics of an Agile Customer Experience Technology Stack

ByEvan Blair

All signs indicate that 2021 may very well be the Year of Customer Experience (CX), as consumers continue to expect more from the businesses they choose and organizations with more advanced CX capabilities seek to capture market share and pull away from their less sophisticated competitors. When it comes to activating CX across the customer…

Unlock the Power of Personalized Content at Scale with Open-Time Email
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Unlock the Power of Personalized Content at Scale with Open-Time Email

ByEvan Blair

Artificial intelligence (AI) has been shown time and again to be an effective way to optimize email subject lines and increase opens–but more opens alone doesn’t drive email revenue. Businesses must also test, optimize, and experiment with email body copy at scale to increase engagements, conversions, and revenue. A multinational energy company ran countless tests…

Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI-Powered Language
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Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI-Powered Language

ByEvan Blair

Businesses that invest in language increase pre-collections payments and will stay ahead of the coming spike in missed payments. Companies as diverse as telecommunications companies, retail banks, utilities, and the finance arms of automotive manufacturers are bracing for a surge in missed payments from the 43% of U.S. households that have lost income since the…