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[ Resource Library ]

Case Studies & Reports

14 resources on AI-powered marketing, motivation science, and proven enterprise results.

Showing 1–6 of 12
Email · Web · Cross-sell
Ally Financial
Ally Financial

From Finance Pioneer to Digital Disruptor: How Ally Financial Leveraged Persado to Drive B2C Growth

“We are all charged with fostering an environment of innovation, and that comes straight from my boss’s boss—the CEO of the company. There’s an appetite to foster that culture. There is an expense involved, obviously, and none of us want to fail. But we also have a culture where failure is okay if you’ve innovated…

  • Cross-sell mortgage and investment products via email and web
  • AI subject line with Excitement framing drove breakthrough results
  • Motivation AI doubled CTRs above all control messages
+57%
New Accounts
2×
CTR Lift
+16%
Avg Conversions
From Finance Pioneer to Digital Disruptor: How Ally Financial Leveraged Persado to Drive B2C Growth
CRM · Push · SMS · Win-back
Vodafone Italy
Vodafone Italy

How Vodafone Italy Raised Conversions +42% by Developing Creative in a Radically New Way

“Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Persado has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average.”

  • Upsell and cross-sell via push and SMS campaigns
  • Lock-in campaigns to reduce churn
  • Win-back campaigns for former customers
+42%
Conversion Lift
+60%
Redemption Rate
2,000+
Campaigns
How Vodafone Italy Raised Conversions +42% by Developing Creative in a Radically New Way
Research Report

The State of AI in Financial Services Marketing: Expectations, Uses, and Impact

“Motivation AI Company Persado Reveals 45% of Consumers Would Switch Banks For More Personalized Experiences”

  • 45% of consumers would switch banks for better personalization
  • AI adoption in financial services marketing is accelerating rapidly
  • Motivation AI drives measurable lift across acquisition and retention
45%
Would Switch Banks
+57%
New Accounts (Ally)
2×
CTR Lift
The State of AI in Financial Services Marketing: Expectations, Uses, and Impact
Research Report

AI Has Launched a $200 Billion Revolution in Content Personalization

“Discover how AI is revolutionizing content personalization in Boston Consulting Group’s 2021 report. Learn how AI-driven creative content generation is boosting consumer engagement and driving up to $800 billion in revenue opportunities for global businesses, with insights into personalized marketing, decision-making platforms, and industry case studies.”

  • AI content personalization represents a $200 billion market opportunity
  • Brands using AI-generated creative see engagement lift up to 40%
  • Leading enterprises are moving from experimentation to full-scale AI deployment
$200B
Market Opportunity
$800B
Revenue Upside
AI Has Launched a $200 Billion Revolution in Content Personalization
Research Report

AI-Powered Language: A New Era of Enhanced Customer Engagement

“Explore the 2022 Coresight Research report on AI-powered language technologies transforming customer engagement. Learn how organizations use AI-driven content generation, natural language processing (NLP), and first-party data to enhance personalization, drive customer satisfaction, and boost revenue. Discover key insights from a survey of US executives on the future of AI in digital marketing.”

  • NLP and AI language tech are transforming brand-to-customer communication
  • AI-driven content generation improves both quality and speed of production
  • Revenue lift from personalized messaging compounds across the customer lifecycle
NLP
Technology Focus
Enterprise
Scale
AI-Powered Language: A New Era of Enhanced Customer Engagement
Research Report

Motivating Customer Action and Driving Business Growth with AIGenerated, Personalized Digital Marketing

“Explore the 2022 Coresight Research report on how AI-generated personalized digital marketing is driving customer engagement and business growth. Learn how retailers can leverage AI and first-party data to enhance personalization, optimize marketing strategies, and overcome current retail challenges. This report highlights key insights, case studies, and actionable strategies for boosting customer motivation and loyalty.”

  • AI personalization drives measurable lift in retail customer engagement
  • First-party data combined with AI generates the highest-performing content
  • Retailers using AI content generation reduce production costs significantly
Retail
Focus Sector
1st Party
Data Focus
Motivating Customer Action and Driving Business Growth with AIGenerated, Personalized Digital Marketing
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