Conversion

A predetermined, desired action (e.g., subscribes, purchases) Depending on the campaign, conversions could mean purchases, sign-ups, leads generated, or more.

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Conversion Rate

A conversion rate is a measurement that indicates the percentage of visitors to a site or page who complete a desired ac...

Conversion Rate Optimization (CRO)

Techniques used to increase the percentage of conversions from a website or mobile app. Generally, marketers determine a...

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