Conversion Rate Optimization (CRO)

Techniques used to increase the percentage of conversions from a website or mobile app. Generally, marketers determine a number of conversion rate optimization approaches and then validate their findings with A/B testing. Consider a landing page that garners a conversion rate of 10% and receives 2,000 visitors a month. This page generates 200 conversions each month. If the conversion rate improves to 15% by optimizing language and graphics, then the conversion rate increases by half to 300 a month. Marketers rely on conversion rate optimization because the strategy lowers customer acquisition costs by squeezing out more value from current clients.