[ Customer Data Platforms ]Automate: Live

Persado + Adobe Experience Platform (RT-CDP)

Sync audience attributes and reporting into Persado for content optimization.

DIPOptimizeAutomate

Get a Demo business.adobe.com ↗

way to connect

Live

Automation

SMS

Channels

[ What you get ]

Persado on Adobe Experience Platform (RT-CDP) — by product

Optimize

Pre-score variants before they ever ship through Adobe Experience Platform (RT-CDP)
Rationale, predicted performance, and audience fit available per variant

Automate

Persado decides what to send and to whom inside Adobe Experience Platform (RT-CDP)
Full audit trail and reversible decisions — your team stays in control

Channels supportedSMSIn-AppPushWeb PushWebFull Email

[ Reference ]

All four ways to connect Persado

A reference for IT, procurement, and your CRM team. Each integration model has a different deployment profile.

NativeNot for this platform

Native Integration

Purpose-built connector with deep, two-way sync. Lowest lift to deploy, richest data exchange.

DIPAvailable

Data Integration Pipeline

Server-to-server API + file-based delivery. Works with any platform that supports webhooks, SFTP, or REST.

ServiceNot for this platform

Service-Delivered

Persado's solutions team manages the connection. No engineering work on your side.

ChromeNot for this platform

Chrome Extension

Optimize copy in-browser inside any web UI. Zero IT involvement, perfect for trials.

[ FAQ ]

Frequently asked

How long does it take to go live with Adobe Experience Platform (RT-CDP)?

It depends on the path: native and Chrome are the fastest (days to a couple of weeks), DIP runs 4–6 weeks with your IT, and service-delivered is live on the first campaign cycle.

Does Persado touch our customer data?

Only the fields you explicitly map. PII can stay in Adobe Experience Platform (RT-CDP) — Persado works against tokenized audience attributes and returns optimized content.

Which Persado products work with Adobe Experience Platform (RT-CDP)?

See the "What you get" section above — it lists exactly which of Create, Optimize, and Automate are available, with what each one does on this platform.

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