If you run marketing at a bank, lender, or insurer, you already know the math. A campaign starts with a brief. The brief goes to your agency. Six weeks later, you have creative. Two more weeks for compliance review. Another week for revisions. By the time the campaign is in market, your competitors have shipped three more.
This isn't an agency problem. It's a process problem — one that AI was supposed to fix, but didn't.
The first wave of generative AI promised faster content. What it delivered was faster drafts. Production-ready creative — channel-coded, brand-aligned, compliance-validated, performance-scored — still required the same team behind it. AI made the first 10% of the job easier and left the other 90% untouched.
Persado Create addresses the other 90%. From a brief to a live, compliance-cleared, performance-scored campaign in hours — not weeks.
Here's what happens in those hours.
Embed: 89-second walkthrough video.
1. The brief
A real brief lands in the intake. In the demo, it's a mortgage refresh for Northpoint Bank. In your account, it's whatever your team already writes — Word, PDF, PowerPoint, a Slack message. Persado Create extracts twenty-two structured fields in under half a second: objective, audience, offer, channel mix, brand guardrails, regulatory frameworks in play, claim boundaries, deployment windows.
You don't reformat your brief to match the system. The system reads what your team already produces.
2. The knowledge graph
Every extracted field anchors to Persado's knowledge graph — 120,000 campaigns of training data, a decade of regulated-industry context — before a single word is written. That is what makes the next step possible: when Persado Create begins generating, it is not starting from a generic language model and a prompt. It is starting from the largest tagged corpus of financial services campaigns in production.
3. Three agents
Three agents go to work in parallel. Performance. Brand. Compliance. Each one calibrated to your corpus, your voice, your regulatory stack — not to a generic playbook.
The Performance agent generates and scores candidates against your live performance distribution. The Brand agent enforces your tone, voice, and approved precedents. The Compliance agent runs the regulatory frameworks that govern the product line and channel.
4. Surface
Twelve hundred candidates are generated. Each one scored against the live performance distribution for the audience and offer. The top three surface for review. Rank one wins.
You see the variants ranked, the rationale per variant, the predicted lift, and the alternatives — not a wall of options to triage.
5. Comply
Compliance runs during generation — not after. For the mortgage refresh in the demo, that means RESPA, TILA, and CFPB cleared in under a second — alongside the 20+ regulatory frameworks Persado validates across product lines. Risky variants are killed before a human ever sees them. The result: 90% fewer compliance rejections, a fully auditable trail per variant, and no two-week legal pass at the end.
6. Deploy
Approved. Production-ready. Coded, QA'd, scored against a 96% win-rate benchmark, handed off to your ESP — Salesforce, Marketo, Braze, Adobe, whatever you run. Every word scored. Every claim cleared. Source files included for email HTML, direct mail PDF/X, web banner trafficking sheets, social ad assets.
7. Learn
After send, the campaign's performance flows back into the knowledge base. Every campaign teaches the next brief. Your next mortgage refresh — your next Q3 acquisition push, your next compliance-bounded promotion — starts from a smarter graph than the last one did.
That is the loop most generative tools don't close. It is also the reason Persado Create compounds in value across a quarter rather than flattening after the first few campaigns.
Why this works for regulated industries
Generic AI tools work fast because they ignore the rules that matter most in regulated marketing. They don't know fair lending. They don't validate against state insurance disclosure requirements. They can't tell you whether a CTA will flag in your bank's brand-safety review.
Persado Create is built on the only generative platform purpose-built for regulated industries: 10+ years of training data, 1M+ A/B tests informing the performance model (with 96% correlation to actual results), 20+ regulatory frameworks pre-validated, and zero compliance incidents in 10+ years of production with 8 of the 10 largest U.S. banks.
Speed alone isn't the win. Speed without risk is.
What this means for your team
For your CMO, that's 72 business hours from brief to production-ready and a smaller content production line. For your compliance team, that's continuous validation during generation and a fully auditable trail — not a two-week legal pass at the end. For your performance marketing team, that's content that doesn't sit in an agency queue.
For everyone, it's a loop that gets smarter every quarter.
Get started
Persado Create is generally available now to existing Persado customers via your account team.
Don't have a brief yet? Describe the campaign in your own words and Persado Create will assemble one to spec before generation begins.
Built for marketing under regulation.
New to Persado? Talk to us about a pilot →
