Michael Kassan: Innovation in Media, Telecom and Tech

In this episode, media expert Michael Kassan shares stories of flexibility, agility and the new partnership models that highlight how leaders are rising to meet the challenge of the current environment. From Zoom calls drowned out by the lawnmower to the demise of business travel, Michael and Jason pull no punches showing how it’s no longer “a multiple choice exam for leaders.”

Michael Kassan is the founder, Chairman and CEO of MediaLink. He has been described as the “ultimate power broker,” and is a trusted advisor to Fortune 100 chief marketing officers, media moguls, Hollywood visionaries, technology pioneers, advertising holding company heads and Wall Street investors.

Michael Kassan Chairman and CEO, MediaLink

Philip Thomas: Innovation and Creativity at Cannes Lions

In this conversation, Philip Thomas, Chairman of Cannes Lions, discusses the evolution of data-guided creativity and how marketing leaders can use this new reality to deliver on their mandate as Chief Creative Officers for the brand. Philip and Jason also go inside what it’s like to pivot and adapt a world-class event like Cannes Lions, seemingly overnight.

Philip Thomas is Chairman of Cannes Lions and President of Ascential’s Marketing Division, which comprises Cannes Lions International Festival of Creativity, WARC, and MediaLink. He was CEO of Lions Festivals for ten years, between 2006-2016.

Philip Thomas President, Marketing Division of Ascential and Chairman of Cannes Lions

Sir Martin Sorrell: Go Where the Growth Is

In this provocative conversation, Sir Martin Sorrell outlines the future of marketing and advertising and how the holy trinity of first party data, digital content, and programmatic advertising will supercharge the next wave of growth. Jason and Sir Martin discuss the true meaning of faster, better, cheaper and how to deliver on that promise through a new-era, tech-led advertising and marketing services model.

Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital, a purely digital advertising and marketing services business totally focused on growth. Before founding S4 Capital, Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company, with a market capitalization of over £16 billion when he left.

Sir Martin Sorrell Founder and Executive Chairman, S4 Capital

Veronika Sonsev: Reimagining Retail in the Age of COVID-19

In this lively and wide-ranging conversation, retail expert Veronika Sonsev discusses how retail leaders can both respond and adapt to the fundamentally changed landscape brought about by COVID-19. Jason and Veronika share stories and insights on the new realities of omnichannel retail, segmentation, personalization, content, and merchandising with examples from Hugo Boss, Patagonia, and more.

Veronika Sonsev is Co-founder of CommerceNext and a Retail Practice Lead and Partner at Chameleon Collective. Veronika has worked with some of the largest retailers and has deep knowledge of the challenges facing retail and e-commerce today. Veronika helps retail leaders to develop strategies for growing their businesses and telling their stories in ways that get attention.

Veronika Sonsev Co-founder of CommerceNext
Retail Practice Lead and Partner at Chameleon Collective

Alyson Clarke: The Winning Formula for Delivering Great Customer Experiences in Financial Services

In this conversation, guest speaker Alyson Clarke from Forrester discusses key takeaways from her research on customer experience and personalization in the financial services industry. Jason and Alyson detail just what it takes to build a customer-centric organization that delivers business impact, touching on topics such as measurement, differentiation, and how to communicate effectively on the journey to a new normal.

Alyson Clarke is a Principal Analyst with Forrester serving the financial services industry helping leaders understand and prepare for the future. She works closely with retail banking and other financial services executives to develop and execute on strategy, deliver superior customer experiences, and digitally accelerate their business.

Alyson Clarke Principal Analyst, Forrester

Jim Stengel (Part 2): Activating Your Brand Purpose on the Path to a New Normal

In part two of this two-part conversation, Jason and Jim continue their brand purpose deep-dive:

• How to unlock the energy that’s been lying dormant in your brand
• Stories of retailers, banks, and insurance companies responding with agility and authenticity
• Tips for segmenting your audience on the journey to a new normal

Jim Stengel is founder and CEO of the Jim Stengel Company which helps brands discover and activate their true purpose. Jim and his team have helped over 90 companies in 20+ countries achieve sustained growth. Jim was formerly the global CMO of Procter & Gamble and hosts The CMO Podcast.

Jim Stengel CEO, Jim Stengel Company,
Author, Unleashing the Innovators & Grow

Jim Stengel (Part 1): Activating Your Brand Purpose on the Path to a New Normal

In this conversation, Jason and Jim discuss how brands can live their brand purpose by putting their customers’ needs first during the early stages of responding to the COVID-19 pandemic. Jim shares examples of companies leading the way and they discuss how to unlock the hidden value of language as a concrete way to engage customers in meaningful ways that impact the business.

Jim Stengel is founder and CEO of the Jim Stengel Company which helps brands discover and activate their true purpose. Jim and his team have helped over 90 companies in 20+ countries achieve sustained growth. Jim was formerly the global CMO of Procter & Gamble and hosts The CMO Podcast.

Jim Stengel CEO, Jim Stengel Company,
Author, Unleashing the Innovators & Grow