Veronika Sonsev: Reimagining Retail in the Age of COVID-19

In this lively and wide-ranging conversation, retail expert Veronika Sonsev discusses how retail leaders can both respond and adapt to the fundamentally changed landscape brought about by COVID-19. Jason and Veronika share stories and insights on the new realities of omnichannel retail, segmentation, personalization, content, and merchandising with examples from Hugo Boss, Patagonia, and more.

Veronika Sonsev is Co-founder of CommerceNext and a Retail Practice Lead and Partner at Chameleon Collective. Veronika has worked with some of the largest retailers and has deep knowledge of the challenges facing retail and e-commerce today. Veronika helps retail leaders to develop strategies for growing their businesses and telling their stories in ways that get attention.

Veronika Sonsev Co-founder of CommerceNext
Retail Practice Lead and Partner at Chameleon Collective

Alyson Clarke: The Winning Formula for Delivering Great Customer Experiences in Financial Services

In this conversation, guest speaker Alyson Clarke from Forrester discusses key takeaways from her research on customer experience and personalization in the financial services industry. Jason and Alyson detail just what it takes to build a customer-centric organization that delivers business impact, touching on topics such as measurement, differentiation, and how to communicate effectively on the journey to a new normal.

Alyson Clarke is a Principal Analyst with Forrester serving the financial services industry helping leaders understand and prepare for the future. She works closely with retail banking and other financial services executives to develop and execute on strategy, deliver superior customer experiences, and digitally accelerate their business.

Alyson Clarke Principal Analyst, Forrester

Jim Stengel (Part 2): Activating Your Brand Purpose on the Path to a New Normal

In part two of this two-part conversation, Jason and Jim continue their brand purpose deep-dive:

• How to unlock the energy that’s been lying dormant in your brand
• Stories of retailers, banks, and insurance companies responding with agility and authenticity
• Tips for segmenting your audience on the journey to a new normal

Jim Stengel is founder and CEO of the Jim Stengel Company which helps brands discover and activate their true purpose. Jim and his team have helped over 90 companies in 20+ countries achieve sustained growth. Jim was formerly the global CMO of Procter & Gamble and hosts The CMO Podcast.

Jim Stengel CEO, Jim Stengel Company,
Author, Unleashing the Innovators & Grow

Jim Stengel (Part 1): Activating Your Brand Purpose on the Path to a New Normal

In this conversation, Jason and Jim discuss how brands can live their brand purpose by putting their customers’ needs first during the early stages of responding to the COVID-19 pandemic. Jim shares examples of companies leading the way and they discuss how to unlock the hidden value of language as a concrete way to engage customers in meaningful ways that impact the business.

Jim Stengel is founder and CEO of the Jim Stengel Company which helps brands discover and activate their true purpose. Jim and his team have helped over 90 companies in 20+ countries achieve sustained growth. Jim was formerly the global CMO of Procter & Gamble and hosts The CMO Podcast.

Jim Stengel CEO, Jim Stengel Company,
Author, Unleashing the Innovators & Grow