Build brand awareness with multi-channel campaigns linked to a season, a holiday, a new product launch, or a promotion.
A top retailer promoted “new arrivals” with social media ads that boosted sales both online (162% increase) and offline (66% increase).
Make it easy for customers to understand your product, compare it to competitors, and stay on top of new releases and promotions.
Increase in purchases
A top electronics retailer increased sales of specialty laptops with personalized ads for gamers.
Ensure a glitch-free purchase experience that builds customer confidence and encourages them to buy more.
Increase in revenue
A retailer used a web banner ad to successfully promote product upgrades in the shopping cart.
Nail the messaging at the neck of the funnel to prevent abandoned carts and keep customers moving forward.
A retailer found the right language to reach customers across channels and get them to finish their purchase.
Streamline the post-purchase experience, from delivery information and instructions for setup and use to simple, no-hassle returns.
Increase in chat usage
A retailer improved the information on its web page to make it easier to find and use its chat service.
Keep your brand top-of-mind with ongoing communications that are compelling and relevant.
A Fortune 500 retailer offered new visitors to their site a 20% discount to sign up for their email newsletter. The winning ad not only doubled sign-ups over the retailer’s control message, it lead to twice as many orders from first-time customers.
Online chat, mobile app usage, and digital wish lists get a boost when retailers point customers to them using the right language.
More customer opt-ins
A subscription retailer decreased customer churn by promoting sign-ups for text-based account alerts.
Upsell, cross-sell, rewards, branded credit cards, and partner programs more effectively solidify the customer relationship when they’re delivered and executed with a compelling message.
Increase in reward members
A top retailer optimized the language on its web page to motivate customers to sign up for a loyalty program, more than doubling enrollment.