Create positive stakeholder experiences with easy and intuitive messages about entitlements and accessing services. Persado’s success driving adoption for finserv, health and telco organizations offers a strong comparison for public sector agencies.
A telco increased new-customer engagement with a welcome email containing all the onboarding information customers need to know to activate service and understand features.
Stakeholders can easily lose track of due dates for filing taxes, renewing permits or updating business licenses. The right words can provide a helpful reminder that also keeps the agency cash flowing.
Increase in early payment
A Fortune 50 bank boosted the number of credit card payments received before their due date from high-risk cardholders.
Clear language optimized with AI helps inform constituents about available services and encourages their use, resulting in increased adoption and better outcomes.
Health insurer Humana achieved double the standard response with an autumn campaign promoting the flu shot.
Public sector agencies need talent to build the service sectors of the future. The right message meets recruits on their preferred media to help them understand how they can be all they can be.
A Fortune 500 retailer offered new visitors to their site a 20% discount to sign up for their email newsletter. The winning ad not only doubled sign-ups over the retailer’s control message, it led to twice as many orders from first-time customers.
Public sector product and service organizations can improve lead generation, optimize media performance, and improve sales through consistent messaging across channels and product types.
Increase in revenue
A retailer used a web banner ad to successfully promote product upgrades in the shopping cart.
Emergencies happen, whether from storms, downed power lines, or a local crime. Text and chat can keep people informed with messages that encourage calm as well as safe actions.
More customer opt-ins
A subscription retailer promoted sign-ups for text-based alerts.