Help customers imagine their next trip with compelling information and strong brand-promoting content.
A booking website improved content on top destinations for Adwords ads, resulting in higher engagement and, eventually, bookings.
Leverage your owned channels to provide customers with reviews and destination comparisons while optimizing results from paid media, search, and display.
A booking company created consistent messaging across channels, resulting in more bookings.
Make it easy to compare dates and rates, and fine-tune the booking experience to encourage upgrades and add-ons.
Increase in ticket sales
An airline promoted the flexible dates feature on its website to encourage use and ultimately motivate more flight purchases.
Optimize the communications around pre-flight check-in, upgrade options, and reservation changes to keep customers informed and excited about their travel details.
An airline used a web banner ad to promote same-day, first-class seat upgrades to ticket holders, leading to increased acceptance.
Promote relevant offers and optimize the customer experience with strong check-in processes, welcome scripts, travel guides, and in-flight entertainment promotions.
Increase in seat upgrades
An airline experimented with the language it used in seat upgrade offers made at the airline kiosk to drive higher engagement.
Take advantage of the positive vibes travelers feel post-trip with rewards program updates and upgrades and encouragements to provide social reviews and likes.
Increase in loyalty program
A top airline encouraged recent returnees to book their next trip to earn extra bonus points.