Enterprise-wide visibility into critical data
and insights.

Experimentation without organization-wide learning is just testing for testing sake. Portal gives individuals and cross-functional teams the information they need to make smarter, data-guided decisions.

Enterprise-wide visibility into critical data
and insights.

Experimentation without organization-wide learning is just testing for testing sake. Portal gives individuals and cross-functional teams the information they need to make smarter, data-guided decisions.

Powerful insights at your fingertips.

The Dashboard is the home view of your Persado Portal account with customizable tiles that provide easy access to the information that matters. Use the Dashboard to personalize your experience and quickly view important channel, metrics, and experiment insights, including:

 

  • Incremental value that Persado content has driven
  • Aggregate content performance 
  • Emotional language performance 
  • Monthly performance for selected channels and KPIs
  • Highlights of current experiments and upcoming tasks

Know what content worked, and why. 

With Persado’s aggregate and experiment-level Reports & Analytics you can clearly see incremental revenue or cost savings, empower your teams, and inform data-driven decisions with engagement analytics. Enriched experiment reports reveal the top-performing words and phrases that engage your customers for each campaign.

 

Aggregate performance reports show you how Persado experiments impact your KPIs and bottom line for each channel.

 

  • View uplift, impressions, and incremental revenue for each channel
  • View engagement, revenue, and uplift over time

Insights that remove guesswork from creative decisions.

Each language experiment reveals deep insights between language and your customers’ preferences. Experiment Insights show:

 

  • Performance of each language element
  • Rank of emotions for specific campaigns
  • What types of calls to action drive action
  • Which benefits engage customers

Build a high-performing culture of experimentation.

Easy-to-use collaboration tools simplify knowledge sharing across teams. Using Collaborative Workflow, teams can efficiently run transformative experiments with tools for planning, collaboration, deployment, reporting, and knowledge sharing across a global footprint.

 

  • Kick off a content experiment by uploading a control message in any format
  • Brand, legal, and deployment teams can collaborate together to fine-tune content
  • Submit important questions about what engages your audiences and quickly find answers
  • Build and manage experiments more effectively with status updates and task management

Integrations: Focus on content, not technology.

Creative teams should focus on growing the business with great content, not growing the tech stack. Persado automates the heavy lifting of experiment setup and data processing with a ready-to-use API and with integrations that enable your teams to scale Persado to more campaigns, channels, and business units.  

Emirates NBD
Vikram Krishna
Executive Vice President and Head of Group Marketing and Customer Experience Services, Emirates NBD
  Our team is empowered to use these learnings to create predictive content and more impactful campaigns, thus avoiding guesswork. We have seen a significant increase in lead volume at a much lower cost per lead following our engagement with Persado

Put language to work for your business today.

Transform your business with AI, data, and language. Download the CMO’s Guide to AI for Marketing
Talk to us about how Persado can deliver tens to hundreds of millions of dollars in incremental growth for your business. Contact Us

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