Upgrade. Up-sell.
Cross-sell.

Language is the one constant across every offer and interaction. AI-generated language can reinforce messaging around brand value, value-add services, and service simplicity - all in a way that grows the relationship.

Upgrade. Up-sell.
Cross-sell.

Language is the one constant across every offer and interaction. AI-generated language can reinforce messaging around brand value, value-add services, and service simplicity - all in a way that grows the relationship.

Impact every part of the telco customer journey.

Optimize the language used in upgrade and cross-sell offers to drive conversions and higher LTV for different segments.

200%

Upsell increase

A telco tailored the offer language to different segments for a cell phone upgrade campaign and doubled revenue in a month.

Teach prospects about the benefits of your products with effective and consistent messages across channels.

33%

Increase in conversions

A German telco provider chose the right words for a display ad to make it more effective at engaging new audiences and converting them into customers.

Nudge customers along on their buying journey with ads, promotions, and buying experiences that compel them to sign up.

16%

Onboarding lift

An engaging home page motivated more prospects to become customers.

Activate your service, educate customers about all they can do with it, and encourage first usage of digital apps or add-ons to quickly lock in value.

95%

Engagement lift

Increase engagement with a welcome email containing all the onboarding information a customer needs to know.

Drive more digital self-service adoption, help users get answers through digital channels, and deflect calls with more effective IVR prompts.

40%

Engagement lift

An internet provider used email to convince more customers to sign up for weather-related service updates, resulting in fewer calls to the contact center.

Help customers stay up to date on their bills with due date reminders, autopay, and safe digital payment solutions.

24%

Increase in payments

A telco provider leveraged its IVR prompts to direct late-paying customers to a self-service payments channel, resulting in more completed payments.

Decrease churn by encouraging renewals and upgrades with effective messages that promote personalized rewards and new product discounts.

63%

Conversion increase

Vodafone used a text promotion to offer existing customers another gigabyte of data at a discount, resulting in reduced churn.

Orange Telecom – Xavier Gourlin
Xavier Gourlin
Director of B2C Direct Marketing
  Persado offers a solution that allows us to better understand customer behavior – in particular, what resonates with them on an emotional level – and to be more effective, more relevant, and more impactful.

Cellular carrier up-sells customers to higher-value plans.

A telco needed to increase average lifetime customer value by converting cell plan holders to more robust plans. The company worked with Persado on an in-app push ad to promote the bigger plan. The winning ad headlined with a “Special Offer,” followed by a list of benefits to drive conversions.

40%

Conversion lift

40%

Conversion lift
Fast Company
Persado wins Honorable Mention at Fast Company’s 2021 World Changing Ideas Awards.
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Gartner
Persado named a “Gartner Cool Vendor.” Read the report on our Innovative AI platform.
Read the report