Optimize the language used in upgrade and cross-sell offers to drive conversions and higher LTV for different segments.
A telco tailored the offer language to different segments for a cell phone upgrade campaign and doubled revenue in a month.
Teach prospects about the benefits of your products with effective and consistent messages across channels.
Increase in conversions
A German telco provider chose the right words for a display ad to make it more effective at engaging new audiences and converting them into customers.
Nudge customers along on their buying journey with ads, promotions, and buying experiences that compel them to sign up.
An engaging home page motivated more prospects to become customers.
Activate your service, educate customers about all they can do with it, and encourage first usage of digital apps or add-ons to quickly lock in value.
Increase engagement with a welcome email containing all the onboarding information a customer needs to know.
Drive more digital self-service adoption, help users get answers through digital channels, and deflect calls with more effective IVR prompts.
An internet provider used email to convince more customers to sign up for weather-related service updates, resulting in fewer calls to the contact center.
Help customers stay up to date on their bills with due date reminders, autopay, and safe digital payment solutions.
Increase in payments
A telco provider leveraged its IVR prompts to direct late-paying customers to a self-service payments channel, resulting in more completed payments.
Decrease churn by encouraging renewals and upgrades with effective messages that promote personalized rewards and new product discounts.
Vodafone used a text promotion to offer existing customers another gigabyte of data at a discount, resulting in reduced churn.