Engage members to
invest in their health.

Payers and providers must meet the challenge of engaging members to take charge of their health. That means effective member acquisition, easy onboarding onto digital platforms, increased medication adherence and pharmacy usage, driving preventative medicine compliance, and ensuring member retention.

Engage members to
invest in their health.

Payers and providers must meet the challenge of engaging members to take charge of their health. That means effective member acquisition, easy onboarding onto digital platforms, increased medication adherence and pharmacy usage, driving preventative medicine compliance, and ensuring member retention.

Impact every part of the health insurance customer journey.

Health insurers can use annual enrollment windows to highlight what's new and engage policyholders with high-value services.

28%

Engagement lift

A health insurer promoted free biometric screenings as a key part of its wellness programs and saw an engagement lift.

Prescription refills, coverage concerns, claims issues — there’s plenty that policyholders need to know about. The right language delivers key information and encourages behaviors that serve their health goals.

$1.5

million in annual savings

A health insurance provider sent an email to inform policyholders about automatic prescription refills, resulting in major savings and preventing people from running out of their medications.

When it comes to health, there’s a lot policyholders can do to stay out of the doctor’s office — including eating their daily apple. A well-worded nudge can help.

100%

Engagement increase

Health insurer Humana achieved double the standard response with an autumn campaign promoting the flu shot.

Today’s digital tools make it easier for members and patients to deal with administrative tasks like finding a doctor, filing a claim, or printing new insurance cards. Show them how to do these tasks digitally with proactive messages.

66%

Increase in app downloads

A national insurance provider improved the efficacy of their app store descriptions to engage new users and increase app downloads.

Health insurer lowers costs by automating medication refills.

A health insurer wanted to encourage policyholders to refill their prescriptions automatically so that they never ran out of medication and never needed a call center agent to refill. The insurer launched a proactive campaign to promote automatic refills, and Persado identified the most effective and attention-grabbing language for the subject line and body text.

$1.5M

Annual savings in customer service

$1.5M

Annual savings in customer service
Fast Company
Persado wins Honorable Mention at Fast Company’s 2021 World Changing Ideas Awards.
Read more
Gartner
Persado named a “Gartner Cool Vendor.” Read the report on our Innovative AI platform.
Read the report

Put language to work for your business today.

Transform your business with AI, data, and language. Download the CMO’s Guide to AI for Marketing
Talk to us about how Persado can deliver tens to hundreds of millions of dollars in incremental growth for your business. Contact Us

Sign up to receive “The Write Stuff”

Persado's newsletter of insights and innovations in AI-generated content, personalization, and digital transformation.