The AI Language Generation
Platform that Guarantees
Significant Revenue Lift

The AI Language Generation
Platform that Guarantees
Significant Revenue Lift

How Do You Motivate Customers to Engage?

Persado’s Motivation AI Platform leverages a vast language knowledge base, advanced AI and machine learning, and a decisioning engine to deliver the precise language that motivates every individual to engage and act, to drive unprecedented revenue lift.

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Persado Motivation AI Platform

The Persado Motivation AI Platform interprets the intent of a message, uses AI and machine learning models, and together with an unparalleled decision engine, generates the precise language that motivates each individual to engage and act.

Leveraging patented algorithms, the platform learns consumer response patterns and continues to refine language, delivering hyper-personalization at scale for elevated performance.

how it works overview diagram
Experience Revenue Lift Across Every Channel
  • Motivate your customers across the lifecycle, from acquisition to customer service interactions
  • Increase retention to drive customer loyalty
  • Personalize messages across every channel: web, mobile, social, and email
Motivate Action with Hyper-Personalization
  • Generate motivating language for each individual using predictive AI
  • Leverage creative first-party data to scale language personalization
  • Hyper-personalize across channels and at every customer touchpoint
View Analytics on the Impact of Every Word
  • See detailed metrics on target audience response and the impact of every word
  • Understand what language and narratives motivate your customers to interact through multi-dimensional analytics
Integrate Seamlessly with Existing Stack
  • Elevate your technologies and streamline end-to-end execution of content generation, delivery, and analysis
  • Integrate with existing infrastructure and work streams
  • See results in days to weeks

Determine what Motivates Customers to Act Immediately

The world’s largest customer motivation knowledge base determines message intent, emotional context and motivation by leveraging:

  • A vast dataset of 1.2B consumers with 100B interactions annually interprets the structure and impact of messages
  • The equivalence of 645 years of AB tests to measure and refine motivation-focused language, emotional response and engagement
  • 15M + proven performance messages growing 20% annually to keep a constant pulse on consumer behavior
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Generate Motivating Messages with Predictive Content

Inspire engagement and response through patented deep-learning, narrow AI that can predict and generate the messages that motivate action:

  • Benefit from powerful deep learning transformer models trained on more than $15 billion of enterprise marketing communications to ensure high-performing messages
  • Integrate with your unique customer language model for brand voice alignment
  • Convert ideas into new messages with keyword-based language generation
  • Evolve messages with cloud analytic orchestration
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Advanced Decisioning Engine and ML Experimentation for the Highest Conversion Rates

Determine the messages that drive the highest levels of engagement and conversion through advanced decisioning and machine learning experimentation:

  • Uncover the nuanced narratives that resonate with your customers in specific scenarios across the entire journey
  • Scale learnings through automated experiments that can be applied broadly across campaigns
  • Optimize the messages each customer receives with powerful “set it and forget it” adaptive technology
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Hyper-Personalize Communications at Scale

Craft unique messages with confidence to motivate the right person, at the right time—every time:

  • Discover how to communicate and fine-tune messages for individuals within specific customer segments
  • Activate and generate first-party data to create Language Profiles, revealing the distinct communication preferences for anonymized individual customers
  • Deliver personalized experiences to unidentified users with a powerful Contextual Adaptive Algorithm that adjusts content in real-time with flexible user attribute-based targeting
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Visibility into the Impact of Every Word and Narrative

A comprehensive Portal to create, manage, and analyze the impact of every word on your customer lifecycle.

  • Customizable dashboard with metrics and insights across programs and channels
  • Reports & analytics showing incremental revenue and top-performing language for aggregate programs and individual experiments
  • Deep insights into the performance of each language element – emotions, narrative, description of offer or product, type of call to action and much more
  • Collaborative tools and workflows to share knowledge across teams and promote successful experimentation
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Integrates Seamlessly into your Communications Workflow

Whether you’re a channel owner or campaign manager, copywriter or brand strategist, our enterprise platform fits seamlessly into your existing workflow. Add a strategic layer to the communications you send to consumers, request content creation, leverage new campaign ideas, explore deep-learning insights, and collaborate on approvals with your team.

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Enterprise-Ready Security, Privacy and Compliance

Comprehensive enterprise-class data protection and security to ensure secure data access across and within cloud environments. Data privacy and compliance ensured with certifications and attestations for GDPR, ISO, CCPA, and SOC compliance.

Deployment within and Across Clouds

Persado easily integrates into existing marketing environments and processes. Persado supports private, public, and multi-cloud deployments with a platform that easily deploys and scales.

Enterprise Services for AI Enablement

Persado provides professional services to enable you to augment your team, fine tune results, and scale the benefits of an AI platform across every customer touch point.