Persado Honored as a World Changing Idea.

The Persado Content Intelligence and Data Science teams developed the Mindful Narratives program in February of 2021. The teams trained our AI to understand the context of the evolving COVID-19 pandemic, its impact on language, and how brands needed to evolve their messaging. Through the use of an extensive language audit, the team delivered deep understandings with our AI, allowing brands to achieve the perfect balance between setting the right, context-sensitive tone, and still getting maximum value out of their communications. As a result, Persado was awarded an Honorable Mention in the Best World Changing Idea North America category in the Fast Company’s 2021 World Changing Ideas Awards.