Motivation AI vs. Generative AI.
All Motivation AI is Generative AI. But, not all Generative AI is Motivation AI. Generative AI is a type of AI that produces text, images, video, audio, and other content at scale using large data sets and machine learning. Generative AI models identify patterns and structures within existing data using neural networks to generate new and original content. Generative AI is efficient as it has the ability to quickly create mass amounts of intelligible content.
Motivation AI is exclusively used to develop text used by enterprise brands across email, websites, social media, SMS, and more. It takes Generative AI even further as Motivation AI is both efficient and effective. Not only can Motivation AI create messaging at scale that’s true to life and conversational, it is also going to be effective for the brand with language that’s proven to perform with that specific audience on that specific channel based on over a decade of performance data in our knowledge base.
Other Generative AI tools can create compelling digital marketing messaging at the same rate as Motivation AI, but there is no guarantee that they will drive business results in the form of sales, clicks, email opens, etc. Performance simply isn’t built into their knowledge base as it is on the Persado Motivation AI Platform.