What is Motivation AI?

Motivation AI refers to the capability of a machine to identify, leverage and make use of factors to emotionally engage individuals and activate behavior.

What is Motivation AI?

Motivation AI refers to the capability of a machine to identify, leverage and make use of factors to emotionally engage individuals and activate behavior.

Language is the fuel we use to empower desires, emotionally engage with others and motivate people. The power of language is after all credited as one of the greatest achievements of humankind.

 

Language allows us to communicate complex ideas, express our deepest emotions, connect with each other and motivate each other in unique ways. But when language is personalized to each and every individual the impact is immense. Abraham Lincoln displayed the power of language, when he galvanized a nation with only 264 words in Gettysburg. Now with the power of digital communications and social media, customers expect brevity, clarity and need to be engaged. Moreover they expect a level of hyper-personalized communications that motivates them to engage.

 

Motivation AI leverages advanced machine learning and deep learning transformer models to generate language for businesses, brands, and companies, to interact with their prospects and customers.The key to the AI models is to engage people through language that is motivating and inspires action. Persado’s ‘Motivation AI’ technology applies AI to generate specialized language, decisioning models, and personalization to  “speak” to each customer or prospect as if the brand knows the individual personally and knows exactly what motivates and inspires them. It’s somewhat like having a dedicated software-generated communicator and what’s perhaps even more mind boggling, it’s like having a personalized communicator that appeals to each individual.

 

Language generation that has this effect can only be achieved with AI. Persado’s proven Motivation AI centers on four key technology principles:

  1. Developing  a unique classification for language for communications
    The language classification engine “understands” the factors that inspire and motivate behavior. For example, combining the appropriate emotive language, like conveying achievement, gratitude, excitement, fascination and more with the desired narrative and offer.
  2. Tagging or labeling vast numbers of language iterations
    Tagging language  or ‘messages’ combined with the results of the interactions between brands and their customers enables Persado to ‘learn’ about the impact of language components. Persado uses this understanding to impact behavior based on both meaning and context and zeroes in on exactly the nuanced  messages that resonate with each individual.
  3. Applying advanced decisioning engines with predictive algorithms
    Generate motivating messages that inspire engagement and response through patented deep-learning, and narrow A that understands what motivates every individual and inspires action.
  4. Applying deep learning models with classification and rich interaction data
    Generate impactful messages that motivate each individual to engage in what’s being communicated to them. Persado’s contextual adaptive algorithms adjust content in real-time to motivate the individual to absorb the message and take action.

 

Shown below is an example of the power of a Motivation AI platform to transform digital communications at scale, across every marketing channel.

 

 

At this point you might be asking yourself, is this use of AI a language trick or is it leveraging AI to transform the power of communications? Motivation AI is transformational and with its impact on conversion rates and revenue growth it has been proven to be one of the highest returning investments, no matter what industry leverages it and no matter what size of company.

 

The conversion lift that you experience, which can be higher than 40%, is a reflection of the true response your hyper-personalized communications should be receiving from motivated recipients. This conversion lift extends across programs, channels and scales.