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Exclusive Fall Events Recap & Predictions for 2022

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Marketing

The Holidays at Persado

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Persado and Carahsoft Partner to Bring Powerful AI Communications and Marketing ...

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December 2, 2021

How government health agencies can leverage AI-powered language to improve const ...

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Public Sector

The time to leverage AI and creativity is now.

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Marketing

The End of an Era for Cookies & a Brighter Future with First-Party Data

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Will GPT-3 move language AI into the business mainstream?

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Human + Machine: The Future of Content is Coming

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Marketing

Drive Growth with First-Party Data and AI-Powered Language

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Navigate Supply Chain Pitfalls and Satisfy Your Consumers This Holiday Season

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Retail

3 Areas Where Language AI is Producing Business Returns

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AI Has Launched a $800 Billion Revolution in Content Personalization Worldwide

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Marketing

What 9 in 10 Executives Want from a Digital Transformation

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Marketing

What’s Working for Retailers in 2021: Language Changes Since the Start of ...

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Forget Cookies: Activate Data with Personalized Language

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Marketing

Forrester Report: Intelligent Creativity Energizes Marketing Productivity

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Marketing

Make it Easy: the Retailer’s Guide to Holiday 2021

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Retail

The Path to Purchase: What Retailers Can Do to Make it Easier on Customers This ...

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Retail

Brand Authenticity: How To Show Up As Your True Self

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Retail

Your Top Marketing Questions Answered on Apple’s New Privacy Policy

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Marketing

The Most Powerful Language to Win Holiday 2021

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Retail

Shoppers Are Ready For Personalization And Willing To Trade Data For It

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September 28, 2021

Five Reasons to Find Persado at CommerceNext 2021

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Retail

The Top Three Ways Retailers Can Connect with Customers this Holiday Season

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Retail

Winning with Words in Retail

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Retail

The Evolving Landscape of Customer Privacy in Retail

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Retail

Language Data in Action: RappiPay boosts customer acquisition with first-party d ...

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Marketing

Keys to a Successful Product Launch: Lessons From RappiPay

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Marketing

Does your brand want to unlock the value of personalization using customer data? ...

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Marketing

RappiPay Generates 179% Uplift in Conversion Rates Through Strategic Partnership ...

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Financial Services

RappiPay Generates 179% Uplift in Conversion Rates by Trusting AI to Deliver Fas ...

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August 11, 2021

Unlocking Personalization Using Customer Data

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Retail

Three Under-Used Approaches for Getting the Most from First-Party Data

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Marketing

Your Performance Marketing Has a Blindspot: AI-Driven Language

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Marketing

AI and Public Sector Communications: An AI in Creativity Data Snapshot

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Public Sector

Privacy is (finally) taking centre stage

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Marketing

Your Messaging Guide to Welcoming Customers Back to Your Stores

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Retail

2021 State of AI and Creativity for Retailers

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Retail

AI in Creativity Removes the Blindspot in Marketing

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Marketing

Using Customer Data for Next-Level Personalized Content

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Marketing

New Partnership Between Amperity CDP and Persado Signals Acceleration of the Nex ...

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May 12, 2021

Fast Company Recognizes Persado with an Honorable Mention in its 2021 World Chan ...

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May 4, 2021

Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During Natio ...

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Marketing

Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform

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Financial Services

Emirates NBD Enables Predictive Campaign Generation with Persado’s AI-Generate ...

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Financial Services

On Earth Day, Words Matter When Considering a Warming Planet

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Marketing

AI + Creativity: How Artificial Intelligence Transforms and Personalizes Brand C ...

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Marketing

Persado’s 2021 State of AI and Creativity Survey

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April 15, 2021

Persado Announces the Expansion of Its Go-to-Market Efforts to the U.S. Federal ...

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February 9, 2021

Persado Adds Executive Leadership as Company Strengthens Position as AI-Powered ...

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January 14, 2021

CMO’s Guide to AI for Customer-Centric Marketing

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Marketing

How Language Can Drive More Bookings and Growth in 2021 for Travel Companies

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Travel

COVID-19 Communications During the Next Phase of Recovery

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Healthcare

Healthcare Challenges Language Can Help Solve

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Healthcare

Your Guide to the Emotional Language of 2021 Super Bowl Ads

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Marketing

COVID-19: Communicating With Your Customers During a Crisis

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Healthcare

Marketing Creative – From human + Guesswork to human + Machine

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Marketing

Creative Disruption: How AI Powers Data-Driven Creative for Better Results

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Marketing

Personalization ROI: How Vodafone Uses AI & Precise Targeting for Business ...

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Telco

How Orange Increased Conversions with Persado’s AI Language Platform

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Telco

From Promise to Payment: How AI-Powered Communications Drive More Payments and F ...

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Financial Services

All Agents Are Busy: How AI Unlocks the Hidden Value of Language in Customer Ser ...

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Marketing

The Write Stuff: How CMOs Can use AI to Develop Data-Driven Marketing Creative

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Marketing

The New CMO Playbook

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Marketing

Winning with Words in Financial Services

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Financial Services

2019 Gartner Cool Vendors in AI for Marketing Report

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Marketing

Riccardo Zacconi, Co-founder of King, on Hypergrowth and Resilient Entrepreneurs

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Marketing

People Spotlight: Yvonne Fung, Senior Manager, Customer Success

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People Spotlight: Bob Szantyr, Senior Director, Campaign Management

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People Spotlight: Riccardo Di Virgilio, Senior Director, Customer Success

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Retail Language Insights for a Holiday Season Like No Other

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Retail

Built In Honors Persado in Its Esteemed 2021 Best Places To Work Awards

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January 7, 2021

Noam Paransky, Tapestry Chief Digital Officer, on the Art of Digital Transformat ...

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Retail

Jim McCann, Chairman of 1-800-Flowers.com, on Pivoting Toward Experiential Comme ...

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Retail

Darren Herman, Bain Capital Operating Partner, on Entrepreneurial Growth and The ...

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Marketing

Bob Liodice: Marketing Agility Amidst Disruption

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Marketing

Paul Chibe: Building Customer-Centric Brands

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Marketing

Monica McGurk: Driving Business Impact Through Customer Insights and Collaborati ...

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Marketing

Michael Kassan: Innovation in Media, Telecom and Tech

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Telco

Philip Thomas: Innovation and Creativity at Cannes Lions

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Marketing

Veronika Sonsev: Reimagining Retail in the Age of COVID-19

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Retail

Jim Stengel (Part 2): Activating Your Brand Purpose on the Path to a New Normal

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Marketing

Global Clothing Retailer Increased Order Rate by 112% with Persado

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Retail

charity: water Increased Customer Engagement by 147% with Persado’s Data-Drive ...

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Marketing

How Vodafone Raised Conversions +42% with AI-Driven Personalization

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Telco

Deliver on Key Characteristics of an Agile Customer Experience Technology Stack

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Retail

Jim Stengel (Part 1): Activating Your Brand Purpose on the Path to a New Normal

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Marketing

McKinsey Senior Partners Jesko Perrey and Brian Gregg on Getting Back to Growth

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Marketing

Rishad Tobaccowala on The Great Re-Invention of Business and Marketing

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Marketing

Retail Communication Strategies to Tackle the 2020 Holiday “Shipageddon ...

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Retail

Raja Rajamannar, CMO of Mastercard, on the New Gravitas of Marketing

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Financial Services

CMO’s Guide to AI for Marketing

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Marketing

Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again

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Marketing

Financial Services Customer Acquisition Insights

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Financial Services

Retail Expert Veronika Sonsev Shares 5 Insights for a Winning Holiday Season

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Retail

Jeff Maggioncalda, Coursera CEO, on the Mindset of a Growth CEO

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Marketing

Use AI for Customer Service to Improve Key Service Metrics

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Marketing

The Business Impact of Natural Language Generation

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Marketing

How Banks Can Transform Chronic Callers into Self-Service Champions Using AI

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Financial Services

Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language

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Marketing

Vodafone Italy Drives New Accounts With Personalized, AI-Powered Messaging

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July 29, 2020

Unlock the Power of Personalized Content at Scale with Open-Time Email

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Marketing

3 Ways to Engage Retail Customers through Language in the Next Phase of COVID-19

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Retail

The Vodafone Experience: How AI-Driven Personalization Creates Business Impact

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Telco

Language Analysis Pinpoints How COVID-19 Is Changing Brand Communications

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Marketing

Persado’s AI-Based Language Platform Delivers Triple-Digit Lift for Mortga ...

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July 8, 2020

How Trust-Based Emotional Language Engages Customers in Travel & Hospitalit ...

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Travel

AI Language Analysis Highlights Marked Shift in Brand Communications Post Covid- ...

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June 24, 2020

How Orange Increased Conversions with Persado’s AI Language Platform

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Telco

Achievement-Focused Language Makes a Comeback

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Marketing

Sir Martin Sorrell: Go Where the Growth Is

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Marketing

Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI ...

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Financial Services

Persado Appoints New Commercial Leader for UK Business

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May 28, 2020

How a Leading Telco Increased Call Deflection by 24% with AI-Powered Language Ex ...

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Telco

Alyson Clarke: The Winning Formula for Delivering Great Customer Experiences in ...

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Financial Services

Trust-based Emotional Language Engages More Customers During COVID-19

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Marketing

Drive More Completed Payments with AI-Guided IVR Prompts

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Financial Services

How AI-Based Language Can Help Engage Customers More Effectively in the Pre-Coll ...

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Financial Services

Language That’s Working Now: How COVID-19 Changed the Way We Communicate

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Marketing

Mindful Messaging: How Persado is Adapting its Language Architecture to a Post-C ...

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Marketing

The Changing Shape of the Telco Customer Journey During and After COVID-19

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Telco

The Changing Shape of the Retail Customer Journey During and After COVID-19

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Retail

2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and Wh ...

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Marketing

The Changing Shape of the Banking Customer Journey During and After COVID-19

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Financial Services

COVID-19 Language and Communication Resource Center

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Marketing

The Changing Shape of the Health Insurance Customer Journey During and After COV ...

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Healthcare

Stop, Pause, Go: Language Guidelines for Communicating During a Crisis

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Marketing

How More Effective Language Can Reduce Call Center Costs

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Marketing

Call Centers Brace for COVID-19 Volume: How Language Can Help

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Marketing

A Framework For the Communications Journey Ahead

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Marketing

3 Principles to Guide Initial Customer Communications During COVID-19

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Marketing

Persado Named to Fast Company’s Annual List of the World’s Most Innovative C ...

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March 10, 2020

Former Global Leader at McKinsey Bets Big on AI and Joins Persado as President

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February 26, 2020

The Year of You

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Marketing

AI 101: How AI Transforms Creativity

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Marketing

Persado Mentioned in Gartner Report on “Cool Vendors in AI for Marketing”

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January 7, 2020

Persado Helps Humana Members Shoo the Flu

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Healthcare

Persado wins DIAmond Award at Insurtech Festival DIA

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December 12, 2019

Persado Joins Adobe Premier Partner Program

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December 10, 2019

How AI Improves Copywriting

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Marketing

Persado Wins DIAmond Award at DIA Munich

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Marketing

The Words that Matter in Holiday Marketing Campaigns [Infographic]

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Marketing

Lessons in Making AI Work: A Conversation with Ben Blake from Hotels.com

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Marketing

AI and Creativity Are Key Trends to Watch, Says CMO Survey

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Marketing

How to Successfully Implement AI Marketing Technology

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Marketing

AI 101: Natural Language Processing and Natural Language Generation

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Marketing

Learn How AI Makes Marketing More Human: Top August Articles

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Marketing

Data Dictionary of Technology and Marketing AI Terms

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Marketing

Cheat Sheet for Improved Marketing & C-Suite Communication

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Marketing

The Power of Experimental Design to Deliver Marketing Insights

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Marketing

Best Practices for Travel Marketing Creative

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Travel

What Marketers Can Learn from Growth Leaders

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Marketing

5 key articles to accelerate marketing-led growth

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Marketing

3 Surprising Insights to Improve Financial Services Marketing Creative

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Financial Services

JPMorgan Chase Expands Relationship with Persado

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Marketing

Retail Multichannel Marketing Best Practices for Creative

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Retail

JPMorgan Chase Announces Five-Year Deal with Persado For AI-Powered Marketing Ca ...

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July 30, 2019

Persado Perspectives: Top Trends in Retail Marketing

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Retail

The Growth CMO’s Summer Reading List

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Marketing

Creative Disruption: How AI Fuels Data-Driven Creativity

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Marketing

Cannes 2019 Key Takeaways: 3 Early CMO Mandates

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Marketing

People Spotlight: Meet Persado Customer Success Senior Director, Torq!

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Marketing

Your Attention, Please: How to Improve TSA Travel Messages for Impact

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Travel

Four Insights Marketing Leaders Need to Optimize Creative in the Era of Data

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Marketing

The Customer Journey With AI: Don’t Let Silos Break It

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Marketing

Marketing Creative: From Human + Guesswork to Human + Machine

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Marketing

4 Items CMOs Need in Their New AI-Driven Digital Creative Playbook

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Marketing

Never Stop (Machine) Learning

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Marketing

Are You Pigeonholing Your AI?

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Marketing

Analysis: Coach, Slack Show Us That Words Matter

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Marketing

Create a Hand-In-Glove Marketing and Sales Strategy

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Marketing

How Hostelworld Uses AI to Increase Engagement With 500+ Audience Segments

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Travel

AI is Here. Where Are You?

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Marketing

How Pier 1 Made the Journey to Data-Driven Creative

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Retail

What Marketing Leaders, Influencers Think of AI

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Marketing

CMOs: How Well Do You Know Your MarTech Stack?

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Marketing

Subtle Changes to Marketing Language Have Significant Impact on Campaign Perform ...

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March 4, 2019

3 Examples of How AI Can Supercharge Your Digital Marketing Creative

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Marketing

Persado and Emarsys announce strategic partnership to give marketers seamless, d ...

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February 27, 2019

How Happy Socks Wins Every Marketing Moment with Persado and Emarsys

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Marketing

Persado Expands Analytics Capabilities, Empowering Marketers with More Data-Driv ...

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February 13, 2019

Persado, charity: water Author Powerful Story

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Marketing

Big Game Ads Worthy of MVP Status

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Marketing

How Marketers Can Regain Confidence in Creative

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Marketing

Why Marketers Find Themselves in a Creative Confidence Crisis

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Marketing

Why is my Engagement Lagging Behind a Competitor’s?

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Marketing

The Intricacies of Digital Messaging

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Marketing

Slack, Knotel, Bonusly: Brands That Are Changing The Work Narrative

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Marketing

CMOs: Get Your Organization to Love AI

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Marketing

Top 5 Mistakes of Interpreting a Digital Marketing Experiment

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Marketing

Why Your eCommerce Site is Losing Traffic

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Marketing