About Persado

Persado understands that the future of customer engagement hinges on better creative and fully compliant, smarter algorithms — so marketers can drive growth at the speed of AI. Persado AI fuses Martech and Regtech in a single platform using AI agents that optimize marketing performance and compliance in real-time.

Since 2012, brands in the U.S. and EMEA, including 8 of the 10 top U.S. banks, credit unions, card issuers, retailers, and travel companies, have trusted Persado to engage customers with high-performing content. Persado customers realize increased customer engagement and sizable business impact.

Well-suited for regulated industries, Persado balances performance, compliance, and effort using automated, AI-powered content optimization that fuels growth. The platform is trained on real interaction and transaction data from 1.2 billion consumers, which measures and refines language, emotional response, and customer action. Imagine automation that requires far less effort to achieve 20% more conversions ~ while driving 80% greater efficiency, more revenue, better compliance, and faster time to market. That is the Persado difference

Leadership

Alex Vratskides

Alex Vratskides Linkedin

Chief Executive Officer and Co-Founder

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Assaf Baciu

Assaf Baciu Linkedin

President and Co-Founder

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Emmanuel Richard

Emmanuel Richard Linkedin

Chief Revenue Officer

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Vasilios Karakoidas

Vasilios Karakoidas Linkedin

Chief Technology Officer

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Rick Kozody

Rick Kozody Linkedin

General Counsel

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Panagiotis Angelopoulos

Panagiotis Angelopoulos Linkedin

Chief AI Officer

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Ricardo Ludtke

Ricardo Ludtke Linkedin

Vice President, Operations

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Tina Papadaki

Tina Papadaki Linkedin

Global Vice President, People

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ȂIex ΒáIIas

ȂIex ΒáIIas Linkedin

Vice President, Product

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Board of Directors

Laura Sachar

Laura Sachar

Managing Partner, StarVest Partners

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Marni Walden

Marni Walden

Former CMO, Verizon Wireless

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Scott Friend

Scott Friend

Partner, Bain Capital Ventures

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Stephen Kerns

Stephen Kerns

Managing Director in Growth Equity, Goldman Sachs

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Stephen A. Mugford

Stephen A. Mugford

CEO and Founder of Visceral AI

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Somesh Khanna

Somesh Khanna

Executive Board Chair, Business Builder, Consultant, Advisor, Board Member |Fintech, Securities, Banking, Insurance

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Awards and Accolades.

We are proud of our award-winning AI innovations, customers, and team.

Persado Motivation AI Platform Recognized for Impact in Personalization and Compliance.

Persado Motivation AI Platform Recognized for Impact in Personalization and Compliance.

Marketing Technology Leader Recognized for Helping Top Retail Banks Drive Growth With Motivation AI

Marketing Technology Leader Recognized for Helping Top Retail Banks Drive Growth With Motivation AI.

Persado Wins 2024 MarTech Breakthrough Award For Email Marketing Innovation

GenAI Leader’s Motivation AI Platform Recognized For Creating Content That Drives Customer Engagement and Revenue

Business Intelligence Group awarded Persado Persado Essential Motivation a Best Generative AI solution in the 2024 AI Excellence Awards.

BuiltIn again ranked Persado among the 100 best midsize companies to work in 2024.

M&S won Best E-Commerce Web Element for using Dynamic Motivation to increase customer engagement and online cart conversions.

CB Insights named Persado the industry leader in the Generative AI Text Content Generation market. Persado achieved a Scorecard of 9.8/10, nearly a point higher than the closest industry peer.

SoFi

2023 Tearsheet’s Acquire Awards: Persado customer SoFi wins best content series using Motivation AI. The SoFi marketing team is enhancing customer engagement with personalized, AI-driven content amid credit tightening and high inflation.

Retail Innovator

Retail Innovator Awards: Persado customer Marks & Spencer recognized for personalization at scale that drove greater customer engagement, increased customer loyalty and grew incremental orders.

Persado has offices throughout the U.S. and Europe in New York, Athens, UK, Milan, and Paris.

New York
11 East 26th St., New York, NY 10010
+1 (646) 678-3400

Athens
Marinou Antypa 41-45 Neo Irakleio, 141 21
+30 210 270 8800