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March 20, 2024

Persado Wins 2024 Artificial Intelligence Award for Generative AI

PHILADELPHIA, PA — March 20, 2024 The Business Intelligence Group today announced that Persado Essential Motivation was named a winner in its 2024 Artificial Intelligence Excellence Awards program in the Generative AI category. The business awards program recognizes the organizations, products, and people who bring Artificial Intelligence (AI) to life and apply it to solve real problems. This is the second year that Persado has won a Business Intelligence Group AI Award for innovation.

Persado empowers brands and digital agencies to unlock the full potential of their digital marketing by creating content that drives meaningful customer experiences. Unlike other large language models (LLMs) which learn from the wide internet, Persado’s Motivation AI platform and LLMs are trained on real interactions and transaction data from 1.2 billion consumers. This unique foundation enables marketers to measure and refine language, emotional response, and engagement—reducing risk and boosting performance. 

Persado-generated content outperforms human and generic LLM content 96 percent of the time, resulting in a 40 percent average improvement in performance. To date, Persado has driven $4.25B in incremental revenue for its customers.

Persado Essential Motivation is a self-service GenAI solution that accelerates marketing content outputs, boosts outcomes, and increases brand compliance throughout customer journeys—engaging customers across email, web, mobile, and social channels. The product leverages Persado’s Motivation AI platform, which uses advanced machine learning, natural language processing, and deep learning transformer models to understand copy intent and create messages that motivate consumer action. In March 2023, Persado announced a series of new content copilot tools within Essential Motivation, advancing content and image creation for retailers, financial services companies, and digital agencies.

“We are honored to recognize Persado with this prestigious technology award,” stated Maria Jimenez, Chief Nominations Officer for the Business Intelligence Group. “The unwavering commitment to excellence of the Persado team and their innovative Essential Motivation generative AI application have catapulted them to this remarkable achievement. Congratulations to the entire organization!”

In 2022, the Business Intelligence Group named Persado a winner in the 2022 Artificial Intelligence Excellence Awards program for the company’s groundbreaking Artificial Creativity and Natural Language Processing capabilities. The award recognized Persado’s unique ability to deliver personalized communications at scale to inspire each individual to engage and act.

For more information about Persado AI products, visit 

About Persado

Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including Ally Bank, Coach, Dropbox, JP Morgan Chase, Marks & Spencer, Tapestry brands, and Verizon, rely on Persado to engage customers across their journey, from acquisition communications to online cart conversion. Persado’s award-winning Generative AI for the enterprise is trained on responses from 1.2B consumers direct response actions across industries, enabling marketers to motivate customers and drive significant business value.

About Business Intelligence Group 

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.