ABOUT US

Persado is the Marketing Language Cloud; AI generated language that resonates the most with any audience, segment or individual. Imagine having a data scientist and a copywriter for each person in your audience; you get the language that performs and the analytics explaining why, resulting in more business and unseen insights.

OUR MISSION

To arm brands and individuals with AI generated language that resonates the most with any audience, segment or individual.

OUR STORY

Persado’s marketing language cloud started at Upstream, a European mobile marketing and commerce powerhouse.

After sending SMS campaigns to millions of people every month, the team noticed that changing one word in a message significantly affected response rates.

With some experimentation and loads of math, they engineered a way to generate the maximum set of message permutations, test a representative sample, and determine the best message for driving action.

Following its success, Persado spun off as a separate company on 12/12/12.

Persado has since infused AI generated language into over 45 million marketing messages on email, Facebook, display, mobile and even offline, continuously feeding its machine learning algorithms response data from billions of impressions.

More than a hundred global brands use Persado to optimize marketing campaigns, resulting in a 49.5% average lift in conversions, a 68.4% improvement in click-through rates, and $1 billion in incremental revenues.

We’re exploring other areas where we can make a difference generating messages that inspire. The possibilities are endless.

12/12/0
IN BUSINESS SINCE
0B
TOTAL IMPRESSIONS SERVED
0
NUMBER OF LANGUAGES SUPPORTED
0%
BEST RESPONSE LIFT

OUR PEOPLE

Our marketing language cloud isn’t the only thing that sets Persado apart. The Persado Team brings unbeatable energy and passion to deliver results, maximizing client ROI, and pioneering the potential of our unique technology.

SEE OUR PEOPLE

RECENT INSIGHTS

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The Highs and Lows of Travel Marketing Insights: Email Subject Lines

Travel marketing can be an adventure. Get customers to explore your products with these insights on the best content to use in your travel marketing campaign email subject lines.
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Writing Your CTA Message for More Clicks & Conversions

A call to action (CTA) message is usually no more than three words and sounds simple in theory, but marketers stress over it. Follow this step-by-step guide to finding the best call-to-action words.
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Capitalize on Black Friday & Cyber Monday Marketing

Good Black Friday and Cyber Monday marketing campaigns can push businesses over yearly goals. In a new whitepaper, Persado unveils stats, facts and unique insights on what’s at stake and how to get the most out of these two major shopping events.
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CAREERS

If you’re looking to join one of the fastest growing and most fearlessly innovative technology companies in the world, take a look at our open positions all over the globe.

SEE OPEN JOBS

CUSTOMER QUOTES

We measured the impact of email messages that elicit the emotions of exclusivity, safety, gratitude, intimacy, curiosity, and anxiety. Click-throughs were almost 220% higher when Air Canada directed consumers to “see deals” versus to “book now” in the call-to-action button of the email.
–CHANTAL BERTHIAUME, Air Canada
Using Persado, Humana saw a dramatic increase in results compared to baseline efforts.
–GEORGE KIPP, Humana