Persado is the Marketing Language Cloud; AI generated language that resonates the most with any audience, segment or individual. Imagine having a data scientist and a copywriter for each person in your audience; you get the language that performs and the analytics explaining why, resulting in more business and unseen insights.
To arm brands and individuals with AI generated language that resonates the most with any audience, segment or individual.
Persado’s marketing language cloud started at Upstream, a European mobile marketing and commerce powerhouse.
After sending SMS campaigns to millions of people every month, the team noticed that changing one word in a message significantly affected response rates.
With some experimentation and loads of math, they engineered a way to generate the maximum set of message permutations, test a representative sample, and determine the best message for driving action.
Following its success, Persado spun off as a separate company on 12/12/12.
Persado has since infused AI generated language into over 45 million marketing messages on email, Facebook, display, mobile and even offline, continuously feeding its machine learning algorithms response data from billions of impressions.
More than a hundred global brands use Persado to optimize marketing campaigns, resulting in a 49.5% average lift in conversions, a 68.4% improvement in click-through rates, and $1 billion in incremental revenues.
We’re exploring other areas where we can make a difference generating messages that inspire. The possibilities are endless.
Our marketing language cloud isn’t the only thing that sets Persado apart. The Persado Team brings unbeatable energy and passion to deliver results, maximizing client ROI, and pioneering the potential of our unique technology.
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If you’re looking to join one of the fastest growing and most fearlessly innovative technology companies in the world, take a look at our open positions all over the globe.
We measured the impact of email messages that elicit the emotions of exclusivity, safety, gratitude, intimacy, curiosity, and anxiety. Click-throughs were almost 220% higher when Air Canada directed consumers to “see deals” versus to “book now” in the call-to-action button of the email.
Using Persado, Humana saw a dramatic increase in results compared to baseline efforts.