Expert perspectives on AI, language, and customer engagement from Persado.
One-to-one campaigns tailor every lifecycle message by segment in real time — with compliance validated on every variant. How regulated brands do it.
Agentic AI vs generative AI for marketers: generative AI drafts; agentic AI generates, scores, validates compliance, and acts within guardrails.
Palantir's Alex Karp says something has gone completely wrong with enterprise AI. He's right — the model was never the moat. The durable advantage is an engineered, domain-trained layer of judgment that remembers, with people in the loop where it counts.
Generative AI vs LLM explained: a raw LLM writes a draft, but regulated marketing needs a system trained on real outcomes and compliant at generation.
The content supply chain bottleneck for regulated brands isn't drafting — it's review and proven performance. How to fix it.
GEO vs SEO explained: how generative engine optimization differs from SEO, and how regulated brands win AI answers without compliance risk.
Generic AI is genuinely good — but good is now the baseline. Why “good enough” AI won’t win at the top of the field.
Auditing your marketing book used to mean choosing between thoroughness and speed. Persado MarketScan scores 100% of your in-market campaigns — performance and compliance together — in days, and hands back a refresh queue ranked by what moves the most money.
AI marketing for banks looks different at the largest 8 institutions. Six operating-model shifts the top US banks have made — each reproducible.
The marketing compliance review process used to take weeks. Five ways AI cuts it to minutes — without trading off compliance safety.
Persado customers can now upload their disclosures once and have every creative matched, validated, and gap-filled automatically — during generation, not in a review cycle after it.
The rush to optimize for algorithms, marketers are obsessing over the bots while neglecting the human. Strip out emotional resonance and narrative depth to satisfy a crawler, and you create a sterile experience that misses the human “why.” You might win the AI citation. You will lose the human conversion.
