Expert perspectives on AI, language, and customer engagement from Persado.
Palantir's Alex Karp says something has gone completely wrong with enterprise AI. He's right — the model was never the moat. The durable advantage is an engineered, domain-trained layer of judgment that remembers, with people in the loop where it counts.
The content supply chain bottleneck for regulated brands isn't drafting — it's review and proven performance. How to fix it.
GEO vs SEO explained: how generative engine optimization differs from SEO, and how regulated brands win AI answers without compliance risk.
Generic AI is genuinely good — but good is now the baseline. Why “good enough” AI won’t win at the top of the field.
AI marketing for banks looks different at the largest 8 institutions. Six operating-model shifts the top US banks have made — each reproducible.
The marketing compliance review process used to take weeks. Five ways AI cuts it to minutes — without trading off compliance safety.
Persado customers can now upload their disclosures once and have every creative matched, validated, and gap-filled automatically — during generation, not in a review cycle after it.
The rush to optimize for algorithms, marketers are obsessing over the bots while neglecting the human. Strip out emotional resonance and narrative depth to satisfy a crawler, and you create a sterile experience that misses the human “why.” You might win the AI citation. You will lose the human conversion.
The first wave of generative AI promised faster content. What it delivered was faster drafts. Production-ready creative — channel-coded, brand-aligned, compliance-validated, performance-scored — still required the same team behind it. AI made the first 10% of the job easier and left the other 90% untouched.
In November, we shared Part 1 of our two-part series on how AI is reshaping the future of marketing for mid-size banks and credit unions, enabling them to move faster: automating workflows, simplifying A/B testing, and cutting down content legal review cycles. Now, we shift to the growth side — because AI doesn’t just make…
AI is transforming how mid-size banks and credit unions operate, communicate, and compete — and the shift is happening fast. As consumers become more selective and digital expectations rise, marketing teams are feeling the pressure to do more with less: faster campaigns, tighter compliance, and more personalization across every channel. This two-part series explores how…
Holiday season 2025 is introducing a new set of norms for retailers amid ongoing tariff pressures. In the face of increased costs of materials, sourcing shifts, and ever-more cautious spenders, marketers are adjusting their Black Friday strategies and use of language — and doubling down on certain incentives — to court and convert consumers this…
