AI Marketing
GEO vs SEO: What Generative Engine Optimization Means for Regulated Brands
GEO vs SEO explained: how generative engine optimization differs from SEO, and how regulated brands win AI answers without compliance risk.
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AI‑Powered Marketing Intelligence
Expert perspectives on AI, language, and customer engagement from Persado.
1–12 of 290 articles
AI Marketing
100m in Ten Seconds vs. Twelve: Why “Good Enough” AI Won’t Win at the Top
Generic AI is genuinely good — but good is now the baseline. Why “good enough” AI won’t win at the top of the field.
Financial Services
What 8 of 10 Largest US Banks Do With AI Marketing That You Don't
AI marketing for banks looks different at the largest 8 institutions. Six operating-model shifts the top US banks have made — each reproducible.
Financial Services
5 Ways AI Reduces Marketing Compliance Review Time
The marketing compliance review process used to take weeks. Five ways AI cuts it to minutes — without trading off compliance safety.
Financial Services
Now live: Disclosure Library + AI Disclosure Assistant
Persado customers can now upload their disclosures once and have every creative matched, validated, and gap-filled automatically — during generation, not in a review cycle after it.
Financial Services
Marketing to the “Few” Humans Left Out There
The rush to optimize for algorithms, marketers are obsessing over the bots while neglecting the human. Strip out emotional resonance and narrative depth to satisfy a crawler, and you create a sterile experience that misses the human “why.” You might win the AI citation. You will lose the human conversion.
Financial Services
Introducing Persado Create: Brief to Live in Hours, Not Weeks
The first wave of generative AI promised faster content. What it delivered was faster drafts. Production-ready creative — channel-coded, brand-aligned, compliance-validated, performance-scored — still required the same team behind it. AI made the first 10% of the job easier and left the other 90% untouched.
Financial Services
Engaging Gen Z and Driving Growth With AI | Agentic AI for Bank Marketing Compliance and Performance (part 2 of 2)
In November, we shared Part 1 of our two-part series on how AI is reshaping the future of marketing for mid-size banks and credit unions, enabling them to move faster: automating workflows, simplifying A/B testing, and cutting down content legal review cycles. Now, we shift to the growth side — because AI doesn’t just make…
Financial Services
How AI Helps Mid-Size Banks Compete | Agentic AI for Bank Marketing Compliance and Performance (part 1 of 2)
AI is transforming how mid-size banks and credit unions operate, communicate, and compete — and the shift is happening fast. As consumers become more selective and digital expectations rise, marketing teams are feeling the pressure to do more with less: faster campaigns, tighter compliance, and more personalization across every channel. This two-part series explores how…
Financial Services
How Tariffs Are Forcing Brands to Pivot Marketing Campaigns This Holiday Season
Holiday season 2025 is introducing a new set of norms for retailers amid ongoing tariff pressures. In the face of increased costs of materials, sourcing shifts, and ever-more cautious spenders, marketers are adjusting their Black Friday strategies and use of language — and doubling down on certain incentives — to court and convert consumers this…
Financial Services
How Agentic AI Balances Compliance & Performance in Financial Services Marketing
Consumer banks and insurance companies face multiple challenges in the race to launch marketing campaigns that are both compliant with state and federal regulations, as well as high-performing. The educational infographic, Agentic AI for Marketing Compliance and Performance, explains how Agentic AI is already helping financial services marketing and legal teams overcome challenges — regulations,…
Financial Services
Calculating What Your Bank Spends on Marketing Compliance Reviews
By Taylor Mahoney, VP of Solutions Consulting Picture this. The Federal Reserve has just dropped interest rates. So, your marketing team has raced to prepare copy for a timely mortgage product campaign designed for likely first-time home buyers. The messaging is compelling and you’re excited to get it out the door. Fast. Your competitors are…
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