Expert perspectives on AI, language, and customer engagement from Persado.
The rush to optimize for algorithms, marketers are obsessing over the bots while neglecting the human. Strip out emotional resonance and narrative depth to satisfy a crawler, and you create a sterile experience that misses the human “why.” You might win the AI citation. You will lose the human conversion.
The first wave of generative AI promised faster content. What it delivered was faster drafts. Production-ready creative — channel-coded, brand-aligned, compliance-validated, performance-scored — still required the same team behind it. AI made the first 10% of the job easier and left the other 90% untouched.
In November, we shared Part 1 of our two-part series on how AI is reshaping the future of marketing for mid-size banks and credit unions, enabling them to move faster: automating workflows, simplifying A/B testing, and cutting down content legal review cycles. Now, we shift to the growth side — because AI doesn’t just make…
AI is transforming how mid-size banks and credit unions operate, communicate, and compete — and the shift is happening fast. As consumers become more selective and digital expectations rise, marketing teams are feeling the pressure to do more with less: faster campaigns, tighter compliance, and more personalization across every channel. This two-part series explores how…
Holiday season 2025 is introducing a new set of norms for retailers amid ongoing tariff pressures. In the face of increased costs of materials, sourcing shifts, and ever-more cautious spenders, marketers are adjusting their Black Friday strategies and use of language — and doubling down on certain incentives — to court and convert consumers this…
Consumer banks and insurance companies face multiple challenges in the race to launch marketing campaigns that are both compliant with state and federal regulations, as well as high-performing. The educational infographic, Agentic AI for Marketing Compliance and Performance, explains how Agentic AI is already helping financial services marketing and legal teams overcome challenges — regulations,…
By Taylor Mahoney, VP of Solutions Consulting Picture this. The Federal Reserve has just dropped interest rates. So, your marketing team has raced to prepare copy for a timely mortgage product campaign designed for likely first-time home buyers. The messaging is compelling and you’re excited to get it out the door. Fast. Your competitors are…
Persado maximizes the performance of messages exposed through digital channels at each stage of the customer journey (from acquisition to customer retention, including onboarding). On one hand, by maximizing the performance of digital marketing campaigns for a given audience, resulting in a significant increase in leads, relationship initiations, cross-selling, or up-selling. On the other hand,…
The adoption of generative AI (GenAI) is transforming industries, with financial services at the forefront of this evolution. However, as banks and other financial institutions embrace AI’s promise, they face a pivotal challenge: how to balance innovation with strategic risk management while maximizing ROI. In this blog, we explore key considerations for integrating AI effectively…
It’s no secret that today’s consumers expect more than generic messaging from the brands they trust. And yet, new data suggests that banks are falling short on personalization, pushing many customers to consider other options. According to a study from Motivation AI company Persado, 45% of consumers would consider switching banks for one that prioritizes…
It’s exciting when esteemed tech industry judges recognize your platform as trailblazing and driving real-world business impact. This week, we celebrated a new accolade for the Persado Motivation AI platform. Fintech Futures named Persado one of only three vendors shortlisted among a select group of innovators in the Bank Tech Awards’ highly competitive “Tech of…
The climate for consumer lending just got a boost. On September 19, 2024, The Federal Reserve slashed its benchmark interest rate by half a percentage point—the first, and the biggest, cut since March 2020 when COVID-19 adversely affected borrowers and disrupted the economy. This most recent cut amounts to a declaration of victory over inflation,…
