What if there were a way to use data to write the perfect message?

Persado software generates the most persuasive language for communications designed to drive action, eliminating the guesswork of copywriting. We call this Persuasion Automation.

How we help marketers

Marketers can double campaign response rates using Persado to generate optimally persuasive language for emails, landing pages, text messages, social posts, Facebook ads, app notifications and the like.

Persado uses math and science to discover the emotions most likely to drive a response from your customers.

  • Explore the Impact of Different Emotions
  • Machine Generated Marketing Communications
  • Insights: Emotional & Descriptive Language Analytics

Persuasion, Engineered.™

Persado Platform

1. Persado maps the marketing language that applies to your brand, parsing words and phrases into emotional, descriptive and formatting values.

2. Persado creates millions of variations of a marketing message, considering all combinations of emotions, features, and format options.

3. Persado discovers the most persuasive emotions, and generates language that will drive the greatest response.

Industry Applications

  • Retail

    1. Daily Deal Promotions
    2. Product Promotions
    3. Discount Offers
    4. Cart Abandonment
    5. Triggered Campaigns
  • Financial Services

    1. Loyalty Reward Redemption
    2. Card Activation
    3. Dormant Customer Reactivation
    4. Card Upsell
  • Telecommunications

    1. Churn Reduction
    2. Increase in Average Revenue Per User (ARPU)
    3. Reactivation Campaigns
    4. Renewal Campaigns
  • Travel & Hospitality

    1. Promotional Campaigns
    2. Incentive Campaigns
    3. Offer Campaigns
    4. Loyalty Campaigns
  • Technology

    1. Freemium to Subscription
    2. Upsell Campaigns
    3. Retention Campaigns
    4. Acquisition Campaigns

Please contact us for more information

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News

Executive announcement

Persado Hires David Atlas as Chief Marketing Officer

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Funding announcement

The new funding supports the growth of Persado’s persuasion automation platform.

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Citi Ventures

Funding interview with Arvind Purushotham

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Wall Street Journal

Persado Raises $21 Million to Replace Human Copywriters With Computers

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Infographic: Persado's Growth

Making a huge impression on the industry in just 3 years

View Here

Forbes BrandVoice

Marketing Copy Is Getting An Analytics Makeover, by Reggie Bradford

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Our Customers

Best Buy
Met Life
Verizon Wireless
Esurance
LivingSocial
Neiman Marcus
E*TRADE
Citi
SurveyMonkey
Vodafone
McAfee
TIM Brazil
MTN

Customer Quotes


We are a modern insurance company constantly exploring new technologies to improve our customer's experience.

Persado freed up internal resources by understanding how we do business and demonstrated an intense focus on delivering provable results.

Justine Cutler Database Marketing Manager - Esurance

Our reactivation campaigns are very important and we partnered with Persado for enhancing the messaging in our e mails. The Persado platform was able to quickly learn the emotions and other language elements that best resonate with our target audience. We were delighted with the increased response rates that the Persado platform was able to deliver.

Ellen Ablow Senior Manager CRM - SurveyMonkey

With the high volume and sophisticated cadence of our customer campaigns, as well as our “intense focus on giving the customer what they really want” any new partner has a very high bar to achieve. Persado is pioneering a new programmatic approach to digital messaging. Not only were they able to accommodate our complex requirements, but importantly they were also able to demonstrate substantial lift across all key performance metrics, including downstream conversions.

Jake Maas EVP - LivingSocial

The Management Team

Alex

Alex Vratskides

Co-founder and CEO

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Alex is the CEO & founder of Persado. Previously, Alex co-founded Upstream in 2001 and served as the company’s CEO between 2004 and 2012.

During his tenure, the company grew to become a global leader in mobile marketing, with mobile operator clients in more than 40 countries. Alex was responsible for setting Upstream’s strategic direction and spearheading its international sales expansion and product innovation.

Prior to founding Upstream, Alex worked as a management consultant at OC&C/McKenna Group, based out of Boston. He is the first angel investor for Luluvise, where he is also a board member, and serves on the board of advisors of Seyyer. Alex holds a BS in Applied Mathematics from Columbia University, and a Masters of Engineering in Operations Research from Cornell University.

Assaf

Assaf Baciu

Co-founder and SVP Product and Engineering

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Assaf is SVP of Product & Engineering and co-founder of Persado. Assaf is responsible for the progression and foresight of Persado's growing product portfolio and the management of all product advancements.

Prior to joining Persado, Assaf was VP of Product for Upstream, where Persado’s core technology originated. Assaf previously worked for speech and imaging solutions supplier Nuance Communications as a senior director of product strategy where he was responsible for developing on-demand and mobile solutions. Assaf joined Nuance from BeVocal, following its acquisition in 2007. Assaf holds an MBA from the University of San Francisco and a Masters in Social Psychology from the Sorbonne in Paris.

David

David Atlas

CMO

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David Atlas previously served as SVP of Marketing for StrongView, shepherding its 2013 rebrand, launching the company’s acclaimed Present Tense Marketing strategy, and re-positioning the company as a leading cross-channel marketing insights and execution platform. Before that, Atlas was SVP of Worldwide Sales and Marketing for Goodmail Systems, driving market awareness and sender adoption for the innovative CertifiedEmail suite of inbox-based advertising and ecommerce products. At Connectix, as VP of Enterprise Products, he launched the first Windows-based Virtual Server product (now Microsoft Virtual Server). Atlas has served as senior industry analyst at IDC, and began his career at Lotus, working in product management for Lotus Notes. He holds a BA cum laude in English from Tufts University.

Patrick

Patrick Kelly

CFO

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Patrick is the CFO of Persado, and leads finance, accounting and human resources globally.

Persado is Patrick’s fourth technology startup, the prior ones being Handybook, Outbrain, and Quigo Technologies (acquired by AOL). Patrick led accounting and finance at both Handybook and Outbrain as SVP Finance. At Outbrain, Patrick was part of the core management team that, over 5 years from 2008 to 2013, grew a pre-revenue company with 30 employees to a global 300 person company with revenues of over $100m per annum. Patrick has also helped raise over $130m in venture capital during his career in venture backed companies. Before working in startups, Patrick was in Equity sales at Morgan Stanley in London and was an accounting supervisor at The Blackstone Group in New York.

Panayiotis

Panayiotis Vitakis

SVP Operations

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Panayiotis is SVP of Operations at Persado. He leads the delivery and operations of Persado's groundbreaking technology solutions for clients around the world.

Previously, in the role of Director of Technology and Operations at Upstream, he played a key role in the company's rapid growth to one of the top mobile marketing companies in the world, by leading the software deelopment, IT, delivery and operations teams delivering solutions to mobile operators in more than 40 countries, across 4 continents. Before Upstream, Panayiotis held various roles managing large scale enterprise software and IT projects at Otenet and IconInfosystems, a boutique consulting firm in Chicago with customers in the Fortune 500. Panayiotis holds a M.Sc. in Industrial Engineering and Management Sciences from Northwestern University and a B.Sc. in Mechanical Engineering from Lafayette College.

Lawrence

Lawrence Whittle

CRO

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Lawrence is SVP of Sales, Marketing and Business Development at Persado. He is responsible for driving the overall sales of Persado, its go-to-market strategy and execution, as well as developing its network of eco-system partners.

Lawrence has spent over 15 years in senior software industry positions. Before Persado, he was part of the senior team that drove the successful IPO of Model N Inc. on the NYSE in March 2013 as SVP of Sales and Marketing. Prior to Model N, he held positions as CEO of M-Factor, Inc., now owned by IBM, and VP International for ProfitLogic Inc, which Oracle Inc. acquired in late 2005. Lawrence lives in the Bay Area and spends his time between the Persado main North American offices in San Francisco and New York.

Board of Directors

Alex

Alex Vratskides

Co-founder and CEO

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Alex is the CEO & founder of Persado. Previously, Alex co-founded Upstream in 2001 and served as the company’s CEO between 2004 and 2012.

During his tenure, the company grew to become a global leader in mobile marketing, with mobile operator clients in more than 40 countries. Alex was responsible for setting Upstream’s strategic direction and spearheading its international sales expansion and product innovation.

Prior to founding Upstream, Alex worked as a management consultant at OC&C/McKenna Group, based out of Boston. He is the first angel investor for Luluvise, where he is also a board member, and serves on the board of advisors of Seyyer. Alex holds a BS in Applied Mathematics from Columbia University, and a Masters of Engineering in Operations Research from Cornell University.

Marco

Marco Veremis

Board of Directors

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Marco is the CEO and co-founder of Upstream Systems.

Previously, Marco was a marketing strategist at leading advertising agencies Grey Advertising, McCann-Ericsson and DDB in London, where he developed global and European communications strategies for brands such as Nestlé, Coca-Cola, Sony and SmithKline Beecham.

Scott

Scott Friend

Board of Directors

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Scott joined Bain Capital Ventures in 2006 after selling the company he co-founded, ProfitLogic, to Oracle.

ProfitLogic was the leader in the world of retail analytics and price optimization solutions. Through the experience of building ProfitLogic from its initial three founders to a 300 person global software and solutions business serving the retail industry, Scott had the opportunity to get to know many of the most influential executives in the retail and apparel brand world.

Deepak

Deepak Sindwani

Board of Directors

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Deepak joined Bain Capital Ventures in 2009 and focuses on growth-stage investment opportunities in the media/communications and business services sectors.

Prior to joining Bain Capital Ventures, Deepak was a senior investment professional with Comcast Interactive Capital (CIC), the venture capital fund affiliated with Comcast Corp., where he led several early-stage and growth-stage investments in the media and communications sectors, including Broadsoft (NASDAQ: BSFT), BelAir Networks (sold to Ericsson), Jingle Networks (sold to Marchex), and New Global Telecom (sold to Comcast).

Reggie

Reggie Bradford

Board of Directors

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Reggie Bradford brings more than 20 years of experience to his role as Senior Vice President of Product Development at Oracle. In his current role, he leads a team responsible for developing Oracle’s integrated suite of Social Cloud applications, social marketing, content creation, analytics, listening and community management.

Prior to joining Oracle, Bradford was the founder and CEO of Vitrue, the global leader in cloud based social marketing platform. Vitrue was acquired by Oracle in May 2012 and is now a wholly‐owned subsidiary of Oracle. Prior to Vitrue, Bradford held executive management positions at TANDBERG Television, N2 Broadband, and WebMD.

Over the course of his career, Bradford has received a number of industry accolades recognizing his success as an entrepreneur and Internet visionary, including Business Insider’s 2014 Most Influential People in Cloud Computing; Massachusetts Institute of Technology’s Distinguished Entrepreneur Award in 2013; Ernst & Young’s Entrepreneur of the Year Award in 2012. Bradford currently serves on the board of directors of Integrate, a cloud-based marketing and media services provider; and Mana Health, a healthcare technology startup which helps physicians glean trends from patient medical record data.

Bradford received a BBA in Finance from the University of Georgia and an MBA from Emory University. He serves on numerous advisory and non‐profit boards including Kids Link, BrightWhistle, Elemental Technologies, SoloHealth, Whitfield Academy and The Brandery. Bradford resides in Atlanta, Georgia with his wife Holly and their six children.

Laura

Laura Sachar

Board of Directors

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Laura is a founding General Partner of StarVest Partners, a New York-based venture capital firm with approximately $400 million under management that is funding technology-enabled business services companies throughout the U.S. StarVest gained national recognition in 2007 as the lead venture capital firm in NetSuite, whose December 2007 initial public offering opened with a $1.6 billion market capitalization, the highest market capitalization of any venture capital-backed technology IPO since Google. Laura is an experienced entrepreneur and private equity investor. She has founded three successful entities, was an early identifier of the growth in digital media and has invested for over a decade in technology-enabled business services companies. As a founding partner of StarVest, she has been active with StarVest's investments in Connected Corporation (acquired by Iron Mountain in 2004), MessageOne (software-as-a-service company acquired by Dell Computer in 2008), Newgistics (acquired by a PE firm in 2013), iCrossing (acquired by Hearst in 2010), Fieldglass (acquired by Madison Dearborn in 2010), ideeli (acquired by Groupon in 2014), PrecisionDemand (acquired by AOL TimeWarner in 2014), Veracode (leading on-demand SaaS software security platform), NewComLink (a payment network platform that connects retail consumers), Switchfly and RetailNext (leading data and analytics company within retail).

Prior to founding StarVest, Laura was responsible for direct private equity investments at Gabelli Securities. In the early 1990's, Laura identified digital media as a growth area and founded Sachar Capital. Laura was the Founding Chairman of the New York New Media Association Angel Investors Program. Laura has a BA from Barnard College, Columbia University, a MBA from the Columbia University Graduate School of Business and she is a member of WPO and a former member of YPO (Young President's Organization).

Contact Us

The company is headquartered in New York City, with offices in San Francisco, Athens, London, Rome and Rio de Janeiro

New York City

 

New York City

50 West 17th Street Floor 11, New York, NY 10011

+1 (646) 678-3400

San Francisco

 

San Francisco

424 Clay Street, Lower Level, San Francisco, CA 94111

London

 

London

Finsgate, 5-7 Cranwood Street

+1 (646) 678-3400

Athens

 

Athens

Marinou Antypa 41-45, Neo Irakleio, 141 21

+30 210 270 8800

Rome

 

Rome

Via Jacopo Sannazzaro 6-8, Rome, 00141

+39 06 4544 1244

Rio de Janeiro

 

Rio de Janeiro

Av. Luís Carlos Prestes, 180 – 3º andar, sala 315, Rio de Janeiro, RJ

+55 21 2147 9500