Language that leads
to more policies.

AI-optimized language helps insurance companies differentiate in a competitive marketplace to acquire and retain new policy holders. Introduce new products and additional value-added services to members that enhance revenue and increase relationship stickiness.

Language that leads
to more policies.

AI-optimized language helps insurance companies differentiate in a competitive marketplace to acquire and retain new policy holders. Introduce new products and additional value-added services to members that enhance revenue and increase relationship stickiness.

Impact every part of the insurance customer journey.

Generate more leads from digital quote pages by using words that engage prospects.

17%

Increase in policies

A leading auto insurer pinpointed the most powerful messaging on their plan coverage and pricing web page.

Use language to effectively communicate easy and intuitive processes for activating a policy and learning about its features.

100%

Engagement lift

A property and casualty insurer doubled app downloads with an effective account activation email.

No customer wants to use their insurance. When they have to, make it fast and convenient. Clear language and simple instructions can deliver a positive experience.

$600K

Call center cost reduction

A property and casualty insurer found the right words for its IVR prompt and steered customers to resolve their issue using a self-service portal.

Increase consistent and on-time payments, as well as policy reactivation, by using the right language to promote services like autopay and self-service payment.

16%

Increase in payments

An auto insurer used an IVR script to encourage customers to get up to date on policies that had lapsed due to nonpayment.

Keep and expand relationships by providing experiences that help customers choose the right product with "just enough" coverage.

66%

Increase in average rates

A large property and casualty insurer increased the number of “umbrella” policies it sold, leading to an increase in the average lifetime value of auto policyholders.

Property and casualty insurer turned more quotes into new policies.

A property and casualty insurer worked with Persado to optimize the personalized landing page rate-shoppers see when they ask for a policy quote. The winning page was extra clear about the down payment total and next steps, which motivated customers to take the next step.

$35M

Increase in annual incremental revenue

$35M

Increase in annual incremental revenue
Fast Company
Persado wins Honorable Mention at Fast Company’s 2021 World Changing Ideas Awards.
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Gartner
Persado named a “Gartner Cool Vendor.” Read the report on our Innovative AI platform.
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Put language to work for your business today.

Transform your business with AI, data, and language. Download the CMO’s Guide to AI for Marketing
Talk to us about how Persado can deliver tens to hundreds of millions of dollars in incremental growth for your business. Contact Us

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