Generate more leads from digital quote pages by using words that engage prospects.
Increase in policies
A leading auto insurer pinpointed the most powerful messaging on their plan coverage and pricing web page.
Use language to effectively communicate easy and intuitive processes for activating a policy and learning about its features.
A property and casualty insurer doubled app downloads with an effective account activation email.
No customer wants to use their insurance. When they have to, make it fast and convenient. Clear language and simple instructions can deliver a positive experience.
Call center cost reduction
A property and casualty insurer found the right words for its IVR prompt and steered customers to resolve their issue using a self-service portal.
Increase consistent and on-time payments, as well as policy reactivation, by using the right language to promote services like autopay and self-service payment.
Increase in payments
An auto insurer used an IVR script to encourage customers to get up to date on policies that had lapsed due to nonpayment.
Keep and expand relationships by providing experiences that help customers choose the right product with "just enough" coverage.
Increase in average rates
A large property and casualty insurer increased the number of “umbrella” policies it sold, leading to an increase in the average lifetime value of auto policyholders.