Health insurers can use annual enrollment windows to highlight what's new and engage policyholders with high-value services.
28%
Engagement lift
A health insurer promoted free biometric screenings as a key part of its wellness programs and saw an engagement lift.
Prescription refills, coverage concerns, claims issues — there’s plenty that policyholders need to know about. The right language delivers key information and encourages behaviors that serve their health goals.
$1.5
million in annual savings
A health insurance provider sent an email to inform policyholders about automatic prescription refills, resulting in major savings and preventing people from running out of their medications.
When it comes to health, there’s a lot policyholders can do to stay out of the doctor’s office — including eating their daily apple. A well-worded nudge can help.
100%
Engagement increase
Health insurer Humana achieved double the standard response with an autumn campaign promoting the flu shot.
Today’s digital tools make it easier for members and patients to deal with administrative tasks like finding a doctor, filing a claim, or printing new insurance cards. Show them how to do these tasks digitally with proactive messages.
66%
Increase in app downloads
A national insurance provider improved the efficacy of their app store descriptions to engage new users and increase app downloads.
