Yuval Efrati rejoined Persado as its Chief Customer Officer in 2023, responsible for leading the company’s customer organization across industries and markets to drive successful customer acquisition and engagement. He brings nearly 20 years of experience leading commercial business and go-to-market strategies at financial services, media and software companies.
Prior to rejoining the Persado team, Yuval spent a few years serving as the Chief Commercial Officer of Keshet Media Group and as the Chief Commercial Officer of Optimove. During his initial years as Persado’s Chief Customer Officer, Yuval developed the company’s go-to-market strategy, senior-level engagement models, customer value propositions, and significant customer partnerships across the Financial Services, Telecommunications, Retail, Travel, and Technology industries worldwide. Yuval was previously the EMEA Regional Head of Card Products at Citi and held various senior roles for many years in marketing, new product development, and product management at American Express.
He earned his Master’s Degree from Stanford Graduate School of Business, his B.Sc. in Computer Science and B.A. in Management from Tel Aviv University, and is a graduate of the International Arts Program of Venice International University.