Personalization 2.0: Differentiate Your Brand Using Data, Generative AI, and Experiences

Hear from guest speaker Brendan Witcher, Forrester VP & Principal Analyst and an expert on digital strategy, as well as Sarah Coles, Persado VP of Strategy, as they explore how retailers can deliver a personalized experience to their customers with new tools and technologies—without the need for a heavy investment in time or resources.