We bring the science of AI to the art of language.
Persado is built on a foundation of computational linguistics, advanced data science, natural language generation, and a belief in the power of language to change the world.
We bring the science of AI to the art of language.
Persado is built on a foundation of computational linguistics, advanced data science, natural language generation, and a belief in the power of language to change the world.
Machine learning models that make content hyper-relevant.
Persado’s machine learning models are trained on individual-level response data from past campaigns (without using personally identifiable information) to understand the preference of each individual user on different language elements. Persado uses machine learning models to generate content that will resonate best with each individual user.
Language creation and analysis at the atomic-level.
It starts with your content. Persado’s natural language understanding (NLU) model parses your content and builds a unique language model based on the tone and voice of your brand. It then uses state-of-the-art natural language generation (NLG) to generate language variations that consist of the most critical elements such as emotions, narratives, and formatting.
The world’s most sophisticated language knowledgebase.
Persado has built the biggest language database of enterprise language, that is, the appropriate choice of words for enterprise communications. Through years of academic research, enterprise language has been categorized into ontologies and proprietary machine learning models have been trained to identify and classify any form of enterprise communication. By combining the ontologies with the results from thousands of in-market experiments, Persado machine learning algorithms are able to identify the contribution of each creative element and quantify their impact.
An experimentation approach that’s 1,000 times more efficient than A/B testing.
Persado’s Experimentation Engine is based on the theory of experimental designs, which is a field of statistics that deals with the planning and execution of complex multivariate experiments.
By using the design of experiments and statistical learning algorithms, Persado is able to learn the performance of thousands of creative permutations by only testing a handful of representative combinations.
Create winning content in minutes.
The Persado Predictive Engine leverages the millions of past experiments and real-world learning of what works to accurately predict the response rate of a message. Based on data from previous campaigns, the Predictive Engine picks concepts and phrases that are predicted to drive maximum impact based on just a few content variations.
