Ruben is Vice President of Sales at Persado. With Persado since 2015, he is responsible for new business and advancing the adoption and growth of Persado’s Marketing Language Cloud among the most innovative internet retailers and hospitality brands in North America.
Before Persado, he spent time at Optimizely, the leading experimentation platform and at Oracle after the acquisition of Responsys, where he served in sales for both companies. This past work in email and web optimization provides a strong foundation for technical, performance-driven go to market strategy, with a sprinkle of Dutch candor and rationale.
Ruben holds a BCom in International Business from the NHL University in the Netherlands and an MSc in Global Management from Thunderbird School of Global Management in Arizona.
Days spent on the phone selling are compensated with weekends and time off spent in the great outdoors, in silence, with his dog and significant other.Back