Motivation AI refers to the capability of a machine to identify, leverage and make use of factors to emotionally engage individuals and activate behavior.
Explore interactive insights into what motivated customers to engage and why.
How Michaels transformed its personalization strategy: Unlocking greater loyalty & engagement.
Vanguard boosts conversion rates by 15% by trusting AI to strengthen client messaging.
Marks & Spencer sees conversion uplift as high as 34% by personalizing across channels.
Language that attracts attention is a tried-and-true tactic in retail holiday campaigns, but it can backfire if your customer’s motivations have changed.
MAII CEO and author Paul Roetzer on how CMOs can leverage AI in a new era of digital marketing.
Names Rob Kramer SVP of Partnerships to Spearhead Product Integrations That Drive Customer Engagement at Scale.
A global team of engineers, artists, word nerds, and data-driven high-performers.
January 11, 2022
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