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June 16, 2023

Persado and Kate Spade New York Executives to Discuss Generative AI at CommerceNext

Persado to Demonstrate New Solution for Reducing Online Cart Abandonment at Booth #215

NEW YORK, NY — June 16, 2023 

WHO:  Kate Spade New York  Vice President of North America Marketing & eCommerce, Amanda Bopp, and Persado Senior Vice President of Marketing, Michele Nemschoff, will discuss “How Generative AI Enhances Retention and Loyalty at Kate Spade New York” at the CommerceNext 2023 Ecommerce Growth Show in New York City. 

Led by Bopp and in partnership with Tapestry’s Digital Center of Excellence, Kate Spade New York’s marketing team has used generative AI to optimize language across touchpoints and create more joyful customer experiences while boosting revenue. The team has been recognized for its best-practice AI initiative as a finalist in CommerceNext’s award program, the CommerceNexty’s (Best Use of Data or Technology in Marketing category). Winners will be announced at the show on June 21.

WHAT:  The breakout session, “How Generative AI Enhances Retention and Loyalty at Kate Spade New York, moderated by Persado’s Nemschoff, will explore how Kate Spade has leveraged generative AI to increase revenue, customer retention and brand loyalty. The session will provide retail marketers with insights about how to best partner with AI to identify the highest-performing marketing messages and provide relevant, personalized customer experiences.

In addition, Persado’s team of AI language generation experts will be available at booth #215 to discuss and demonstrate its latest innovation, Dynamic Motivation, a new marketing solution that generates words and phrases that are personalized for every online shopper—resulting in a 3-5% increase in online cart conversion.

WHERE: CommerceNext 2023 Ecommerce Growth Show | New York Hilton Midtown | 1335 6th Avenue | NY, NY

WHEN:  The session will be held from 3:50 pm – 4:10 pm ET on Tuesday, June 20, 2023. Persado booth #215 will be open during Discovery Lounge hours on June 20 and 21.

About Persado

Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including Ally Bank, Dropbox, JPMorgan Chase, Marks & Spencer, and Verizon, rely on Persado to generate individualized communications. Persado’s Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value.