2023 Customer Motivation Report
We analyzed 20.9 billion AI-generated marketing messages. Discover what we found in the Persado 2023 Customer Motivation Report.
Read The Report
The Generative AI Platform to Motivate Every Individual to Engage and Act.
Motivating action is the biggest driver of conversion. Leading brands depend on the Persado Motivation AI Platform for accelerated revenue growth.
Persado’s top 30 customers have achieved $1.5B in incremental revenue in record time.
Immediate lift across every channel.
For every $100M in attributed revenue per channel, experience significant revenue growth while maintaining a consistent brand voice across channels.
Persado AI-generated language outperforms your best copy 96% of the time.
The Persado Motivation AI Platform leverages a vast, proprietary marketing communications knowledge base, advanced AI, deep learning models, and a decision engine to deliver the precise language that motivates every individual to engage and act. The result is unprecedented conversion rates and revenue growth. Experience the power of a specialized class of generative AI that drives business outcomes.
The Persado Motivation AI Platform personalizes digital communications at scale.
Motivate customers.
Experience the only language generation platform informed by what motivates customers to act.
Achieve uplift from day one.
Generate the best-performing messages to drive action.
Test, learn, refine.
Leverage machine learning and a decisioning engine to refine language based on response data.
Hyper-personalize.
Communicate and reach your customers with personalization to a segment of one.
I’m super passionate about this. CMOs need to skill up in AI and tech if they’re going to drive growth. Our partnership with Persado is a big one to help make marketing smarter AND more customer-focused.
Kristin Lemkau
CEO, Wealth Management, JPMorgan Chase
Persado takes something that people thought was all art – messaging and content – and provides a scientific, data-driven, test and learn element that Marketers can really sink their teeth into.
Noam Paransky
Chief Digital Officer, Tapestry Inc, parent of Coach, Kate Spade, Stuart Weizman
It’s incredible to see how far we’ve come with Persado AI on this personalisation journey and it feels like we’re just getting started. As we undergo a massive digital transformation as a business, we believe that partnering with companies like Persado will lead to a truly sustainable transformation—one that allows us to thrive for at least another 130 years.
Alex Williams
Head of Growth and Personalisation, Marks & Spencer
Persado’s AI platform generated language across multiple channels and languages, driving results while pinpointing which elements improved ad performance and customer engagement. Persado enabled our team to deliver results at scale through effective and efficient machine learning experimentation.
Fortune 20 Technology Company
