Declining email sign-ups meant fewer sales for this global clothing retailer. Though their team had A/B-tested messaging on their website sign-up banner, results were poor. The Fortune 500 retailer sought Persado’s help to attract and convert more high-quality buyers.
Working with Persado, the retailer used AI-generated language to drive personalized content at scale. Persado’s platform analyzed 2,048 messaging permutations to understand and recommend the precise language that turned visitors into buyers, with a dramatic boost in revenue.
Experiments showed that emotional language in the headline impacted sign-ups by 72%, more than any other element. Next came the CTA, contributing 20% to sign-up rates. Altogether, AI-driven language lifted order rates by 112%.