Case Study: Dell

Dell cs

In November 2016, Dell partnered with Persado, an AI technology that machine-generates marketing copy, to enhance the effectiveness of their email channel and garner data-driven insights for each of their key audiences.Excited by their success and learnings with email, Dell was eager to elevate their entire marketing platform with Persado. Dell now uses AI to improve the marketing copy of their promotional and lifecycle emails, Facebook ads, display banners, direct mail and even radio content.